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Announcement - egta’s new Secretary General - message from the President

Dear egta members, dear colleagues,

I am very pleased to announce that egta’s new Secretary General has officially taken on his position in Brussels at the egta office. 

A French native, with a background in economics, Christian de Barrin brings almost 15 years of experience in trade associations’ pan-European communication, public affairs and market development project management. Most of Christian’s experience has been dedicated to building reputation and bridging EU stakeholders to address market threats and market developments. Although a new comer in our industry, Christian has a long experience in working with the media; he is also currently a Member of the Board of the European Association of Communication Directors.

Along with the egta team, Christian’s mission will aim at driving the development of the industry by promoting advertising’s key benefits to modern society through its strong contribution to innovation and economic growth. In times of rapid and profound change and of economic uncertainty, Christian’s role will focus on supporting the team in delivering value to the membership to secure, develop and diversify our revenues.

Please join me along with the egta Board and Staff in welcoming and supporting Christian in his challenging new role.

Faithfully,

Heikki Rotko

egta President