"It took me 20 minutes to read while waiting in my doctor’s waiting room. […] I found the part about how as an advertiser you should start with the creation of a new spot especially excellent. It made me realise that alas I made a lot of mistakes in the past, in spite of weeks of ad-training at "Unilever" and "Danone" etc. I made a commitment to myself that I would apply your "golden rules" with my next production. In the meantime I made some "publicity" internally at Danone for the book.........nothing is more convincing than a product ambassador, is it (think this is even better than a radio ad ?!)"

Peter Pintens, International Director Evian, DANONE

“I have tremendously enjoyed the book on radio advertising. It was written really very well (it reads very smoothly) and I have catalogued it in our company as 'Must Read“.

Bart Jaspers, Media Director, BRANDHOME