 1001 idées pour réussir à la radio
1001 idées pour réussir à la radio is a book (published in French) written by Frédéric Brulhatour, a journalist and a former radio host. It provides a complete overview of the radio environment: backstage, broadcasting techniques, etc. It offers solutions and tricks for radio beginners or professionals in order to help them to improve the quality of their programmes and to increase audiences. The author, an expert in regional radio stations, gives advice on making the difference once in front of the microphone. 1001 idées pour réussis à la radio addresses all the people who gravitate around the microphone or who want to do so ...
egta has picked out a few elements of each chapter to give you an idea of the book’s contents.
Profession: animateur radio! - Job: radio presenter
This chapter will advise you on how to choose a qualified radio presenter according to their voice, originality and punctuality. It will also help the presenter to find a job by giving advice on the demo to send:
Profession: journaliste radio! - Job: radio journalist
It is essential to select the target audience and to offer information that interests them. A journalist needs to adapt and to change the order of programmes when a big event occurs, and perhaps go there and set up a radio stand. It is important to find local correspondents so that the listener can identify better with the radio station. Use catchy headlines to draw listener’s attention. Be up-to-date and don’t neglect internet: post news online, for example.
Parler au micro! - Speak before the microphone
When you speak on radio waves, there is information that you really have to provide, especially in the morning: give the time regularly and precisely, as well as the weather forecast for the day, and repeat it often during the holidays. Provide highly accurate traffic information and offer the TV programme. It is also crucial to adapt your language to the target group.
Mieux promouvoir votre station! - Promote your station better!
Pay attention to the jingle and to the website (e.g. only the colours of the radio station should be displayed on the website). Launch awareness campaigns so that people can know your radio: drive a 4x4 painted with the colours of the radio, and travel all over the region or country.
La publicité à la radio - Advertising on radio
Choose creative advertising that matches the target audience’s interests. It is also important to encourage your sales and marketing persons: organise a meeting twice a week, offer attractive remunerations and give them more autonomy.
Mieux écouter autour de vous - Pay attention around you
Listen to rival radios to know what they offer in order to be able to innovate.
Make up a press book and collect all the articles about your radio. Check out your e-reputation: look for listeners reactions on the Internet, on social networks.
Les syndromes des associatives - Syndromes of “associative radios”
Associative radios will stop being funded by the state therefore they have to apply for the Support Fund for Radiophonic Expression (FSER).
Des pistes pour gagner demain! - Tricks to succeed tomorrow
It is important to organise the start of the school year, maintain radio’s fundamentals and stay close to the audience, offer great content over and above music. Keep the station fresh and make the most of opportunities online and through podcasts! This was just a quick overview of a book packed with insights and ideas on making great radio.
The book is available from www.idradio.fr |
