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Welcome |
Dear egta member,
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It was a pleasure to see so many of you at egta’s 38th Annual General Meeting, and that the industry is strongly engaged in a collective effort to pave the way for a bright digital future. The digital era is indeed here to stay, and both television and radio sales houses have shown great examples of how to make the most of it to provide both advertisers and audiences with new ways to connect in an enriched connected and interactive experience. As a follow-up, the egta team has developed this specific Newsletter, in which David Brennan and other industry partners were interviewed.
Furthermore, for those of you who were unable to attend, you will be able to benefit from the many presentations through the egta Replay. As a next step, and to build on the many opportunities identified during the AGM, you are invited to participate in egta’s Marketing and Sales Directors’ meeting taking place on 4th October in Istanbul to “redefine the way we market, trade and price television advertising to make the most of television as a mass paid media and of its digital extensions”.
We all look forward to seeing you there.
Have a wonderful summer.
Gratefully,
Christian and the egta team
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A look back at egta's AGM38 |
Opening topical panel discussion
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On May 22nd and 23rd, egta held its 38thAnnual General Meeting in Paris. This meeting, kindly hosted by TF1 Publicité, with the support of Canal+ Régie, Eurosport and IP Network, was a huge success and had the highest attendance rate ever reached at an egta meeting with 183 senior executives exchanging their views on the current state of the industry. The audience was made up of egta members (sales houses), but special guest speakers also included advertisers and agencies.
The first day opened with a joint TV and radio session in which senior actors from the industry were asked to react to the equation below and to map out how they envisage their role in the current media landscape, as well as their strategy to face the major challenges brought by digitalization and fragmentation.
The second day was split up in three topical sessions: “Why the future of TV is … TV!”, “The second screen: a key to greater engagement and revenue optimization” and “Reaching viewers and advertisers through successful B2B strategies in an integrated digital world”. High level industry speakers shared their views with our members on these topics, including Sébastien Danet (ZenithOptimedia), Jean-Luc Chetrit (P&G), Bruno Pereira, (The TV App Agency), Tej Rekhi (DG Mediamind), Miles Lewis, (Shazam Entertainment).You can download all their presentations on the egtanet and watch at the filmed version of their speech on REPLAY.
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Interview with David Brennan |
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David Brennan is one of UK’s main television industry thought leaders, with strong knowledge and experience in research across the television and digital media sector. He worked for 5 years as a Research & Strategy Director at Thinkbox, where “not a day went by when they didn't have to fend off yet another "TV is dead/dying" argument”. He recently created his own company, Media Native, a consultancy business specialised in media strategy, media research, advertising sales, content development and marketing.
As David just published a new book called “Connected Television - How TV’s Analogue Strengths Have Created a Digital Supermedium”, in which he highlights the strength of this medium so many were calling dead a couple of years ago, and as he gave the key note speech for the TV session at the AGM, egta asked his thoughts about the future of the TV industry. Click here to read the very insightful interview with him.
“I consider concepts like storytelling, sharing, engagement, trust, context - and many others - are fundamentally analogue in nature and go way beyond the strict definitions of digital.” “TV is not limited to the device in the corner of the room, nor the broadcast technology that is still responsible for delivering more than 97% of TV viewing. It is about narrative-led, long-form, audio-visual entertainment.” |
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New egta members |
The following sales houses joined egta as new members since last year’s AGM. The egta team and all egta members welcome them in the association
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Industry partner's insight |
egta would like to thank its industry partners for joining the AGM 38 and sharing their newest developments to catch up with the technological and trading evolutions on the market.
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Benoit Cassaigne, Executive Director at Médiamétrie, shared his thoughts on the importance of reliable data and the major challenges data providers are facing in terms of bridging traditional and digital media measurement. Click here to read |
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Julia Espérance, Head of NOTA Services at Eurodata TV Worldwide, talked to egta about the latest programming and audience trends in leading TV markets. Click here to read more |
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To learn more about Harris - a provider of solutions focused on the optimisation of media sales operations across a wide range of sales methodologies. Click here to read more |
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To read an interview with Jean-Marc Leoni - CEO of CSE - on his company’s developments in solutions targeted towards TV and radio sales houses Click here to read more |
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To read an interview with Mark Lawson - VP of Sales EMEA at Civolution - on the opportunities around the second screen. Click here to read more |
No 39 - June 2012
Next egta events
Annual Sales & Marketing Directors' Meeting,
4th October , Istanbul
Click here for the draft programme
Pre-register by sending an email to Anne-Laure
(registration form to follow soon)
Thematic Day : Brandcare, a key to a successfull B2B strategy?
22nd November, Munich
