Position papers

As part of its European public affairs and advocacy mission, egta issues official position papers on matters most important for television and radio advertising sales houses. These papers represent egta positions as endorsed by the association's decision-bodies. In any case, they do not engage individual members but the association as a whole, which is comprised of more than 100 sales houses across Europe and beyond. Should you wish any additional information on any of these positions, or should you know more about a specific issue listed below or not, please, do not hesitate to contact the egta office.

Overview of EU debates on television and radio advertising

• The European challenge (summer 08) NEW
  features debates on the car labeling directive, food advertising and obesity debates, advertising for alcoholic beverages, the implementation of the AMS directive, advertising self-regulation and the contribution of advertising to the financing of media.

Advertising for cars and the revision of the CO2 labeling directive

• egta's contribution to the stakeholder meeting on the labeling directive (June 08) NEW
• Joint media call to Members of the European Parliament on the strategy to reduce CO2 emission from cars (October 07)

Advertising for food products

• egta comments on the Commission green paper "promoting healthy diets and physical activity: a European dimension for the prevention of overweight, obesity and chronic diseases" (March 06)
• egta comments on the parliamentary resolution "promoting healthy diets and physical activity" (February 07)

egta participation to the EU platform on diet physical activity and health

• egta commitment on interpretative guidelines to the ICC food and beverage framework (June 08) NEW
• Baseline submission for egta's participation to the platform (May 05) - French Version Only

Advertising for alcoholic beverages

• egta comments on the draft parliamentary resolution "strategy on reducing alcohol related harm in Europe" (May 07)
• egta position and industry commitments on advertising for alcoholic beverages (March 03)

egta participation to the EU Alcohol and Health Forum

• egta's participation to the EU Alcohol and Health forum (May 07)
• egta's commitment on a compendium of regulatory and self-regulatory safeguards applicable to television advertising for alcoholic beverages (Nov 07)

New EU directive on audiovisual media services

• egta views on the new directive on audiovisual media services (January 08)
• egta's practical guide on the new advertising provisions of the AMS directive (May 08) NEW

Background information:

• Background note on the role of advertising in the audiovisual industry (September 05)
• Insertion rules (December 06)
• Product Placement (April 06)

Advertising aimed at children

• egta position on advertising aimed at children (May 01)
• Common set of rules applied by all egta members
• egta response to the Media Literacy Consultation

Information on pharmaceutical products

• egta views on patient information on pharmaceutical products (June 02)

Advertising self-regulation and new media

• egta guidelines on commercial communications on interactive services (May 01)