Research and documentation centre
egta also strives to make sure that our members have somewhere to turn to when a question springs to mind or when information on the European market is urgently needed.
 A very good reason to join egta, is that as a member, you will be in touch with the newest information and trends on the media and advertising market in the world. Gratiela Florea |
Over its 30 years as an established association, egta has collected a wealth of information and know-how along the way. For this reason, it is now considered as the reference centre on audiovisual advertising for sales houses. We keep up-to-date with market trends by nurturing strong links with national and European bodies that specialise in gathering statistics and other data and by subscribing to relevant media services.
Access to up-to-date information on European markets and also to a network of experts means that members can turn to egta with their queries as and when they arise. Requests are made on any topic that interests the members - from the ratings of a specific programme, the legislation in place for a specific category of products, to the pros and the cons of software used by various companies and so on - the list is endless! If we do not have the information at our fingertips, someone in the egta network will.
Certain requests from members often necessitate us to carry out extensive surveys among our members so that an international overview of issues tackled by sales houses can be ascertained. In the past, surveys have been carried out on various topics such as the following: sales house structures across Europe, advertiser-funded programming initiatives in various sales houses, B2B strategies (sales house direct to advertiser promotions), etc. An executive summary and results of any survey are available to participating egta members.
As the reference centre for sales houses, egta has been well positioned to set up a variety of databases based on the needs of members. Our most highly-regarded database is the egta "cost per thousand" database, which contains a list of over 500 technical and marketing factors that influence the price of advertising across as many as 30 European markets.