egta Radio Marketing & Sales Meeting

When: Thursday, 20 November, 2014 (08:30 - 16:45)

Where: Brussels

Venue: RMB, 133 Rue Colonel Bourg, 1140 Brussels, Belgium

Topic: The event will be built around radio advertising products and case studies, showcasing revenue-generating concepts from radio sales houses and their partners:

» Initiatives to maximise revenues from existing broadcast radio airtime
» Non-traditional and non-spot revenue cases from radio broadcasters and sales houses
» Partnerships, cross-media advertising products and new platforms

The objective of the meeting is to provide radio sales professionals with fresh ideas and concepts that can be implemented on their own markets.

Preliminary confirmed agenda:

Risk & Rebel: Highly experienced radio consultant Sharon Green will deliver strategies to help radio professionals develop creative ideas and packages for thier clients, followed by an interactive session with the meeting's participants.
Sharon Green, Founder, Radio Results International

Maarten and Bas will look at how leading Dutch broadcaster Sky Radio Group develops revenues from two key sources: spot and non-spot activities.
Maarten Huygens, Sales Manager Spot
& Bas Dokter, Sales Manager Cross-Media, Sky Radio (The Netherlands)

RMB markets the public services stations in the French-speaking part of Brussels. Working on one of the most successful radio markets in Europe, Antonine will look at how the sales house delivers highly effective advertising solutions across its platforms.
Antonine Seynaeve, Sales Director, RMB (Belgium)

Nelonen Media - part of the Sanoma Group - has developed a number of innovations on the Finnish market. Hear how this broadcaster is developing its offer for the new era of radio.
Speaker TBC, Nelonen Media (Finland)

RMS is the largest audio advertising sales house in Europe, representing Germany's private radio sector. Having repositioned itself as a marketer of audio in its many forms, RMS continues to innovate in positioning, strategy and sales.
Johannes Liel, Marketing & Communication Manager, RMS (Germany)

As the top private station in Austria, KRONEHIT consistently seeks new ways to engage with its audience. Daniel will look at how KRONEHIT is using social media and other platforms to engage listeners and better serve its advertisers.
Daniel Martos, Creative Director, KRONEHIT(Austria)

The Media Exchange is a new concept that hit the Dutch audio market earlier in the year and that is already winning awards. Many of the brand extensions of the top radio broadcasters are now trading inventory through the exchange, in real time and on an automated basis. Arthur will look at what this platform will mean for the evolution in audio advertising.
Arthur Hoogendijk, The Media Exchange (The Netherlands)

Famous Media recently won Belgium's Forever Radio award, which recognised the country's best performing creative agency in radio advertising. CEO Marc Fauconnier will look at the agency's most effective work for clients, offering inspiration for other markets.
Marc Fauconnier, CEO, Famous (Belgium)

Additional speakers from radio sales houses and other industry partners to be announced in the coming days!

Registration & hotel bookings

Registration: To register, please fill in the registration form (available here) and send it back to egta office by e-mail ([email protected])

Hotel booking: The Ramada Hotel reservation form can be found here

Contact: Matthew Carver ([email protected]), Yuri Loburets ([email protected]), T: +32 2 290 31 38