» egta Annual Research Directors' Meeting
When: Thursday, 30 January, 2013
Where: Warsaw, Poland (at the kind invitation of Polsat Media)
Meeting venue: Hyatt Regency Warsaw (ul. Belwederska 23, Warsaw, to visit the website please click here)
TV session: This session will focus on:
» Opportunities & challenges for television audience mesurement
» Mesurement towards engagement in digital world
» Advances in cross-platform measurement, trading & ROI
» Research and audience measurement in Poland
Radio session: Main topics to be covered include:
» Radio & online audio measurement and currency
» Radio effectiveness and ROI
» Radio research for sales
If you are both TV and radio member, we strongly recommend that you send two delegates as the TV and radio sessions are running in parallel. |