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egta Radio Advanced Training Course on the Monetisation of Online Audio.


» Now with learnings on selling of online audio and combining audio and rich media formats from Deezer, Digital Audio Exchange, and Adforce:

Quentin Charriaut, Head of International Ad Sales, Deezer

Oliver Deane, Commercial Digital Director, Global Radio

Kevin Foley, Co-Founder/Sales Director,

» Contributions from international marketing experts:

Johan Houben,
Media, Digital and Marketing Research Director, Coca-Cola Europe

Gregory Berleur,
co-founding partner of "the Markitects" marketing consulting & coordination, +15 year of international marketing roles with L’Oréal, Kimberly-Clark, Danone and Deutsche Bank

Thomas Mees, co-founding partner of "the Markitects" marketing consulting & coordination, + 15 year international marketing roles with Procter & Gamble, Kimberly-Clark and Reckitt Benckiser & Goodyear

» Insights from the UK audio market:

Paul Sylvester, Deputy Content Director, Absolute Radio

» Experts on automated trading and programmatic for terrestrial and online radio:

Nico Aprile, Managing Director & Maik Lenze, Head of Marketing & Sales, adremes

Target audience:

Management, responsible for revenue strategies; heads of departments or teams and regardless of their title, people who have a deep knowledge and understanding of their company’s digital strategy, structure and priorities, as well as the authority to talk about it and to suggest and implement change as a result of this interactive training session.


  • Two days – Two “mentors”; i.e. senior experts with a “transversal” knowledge and experience of the radio and online audio advertising industry
  • A maximum of 20/22 participants
  • Seven senior guest speakers (senior decision-makers, online experts, radio sales experts, etc.)
  • Two days of interactive training and discussions with mentors and speakers but also best-case sharing among participants

Price: €700 per participant (egta members) This does NOT include travel and accommodation



For further information please contact Yuri Loburets - [email protected], 0032 2 237 60 42

egta - 22, Rue des Comédiens, boîte 4 - 1000 Brussels - T: + 32 2 290 31 31 - F: +32 2 290 31 39 -