egta Insight: Innovation in Total TV Audience Measurement


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About the report

2023 edition

This extensive report provides an overview of best practices and key developments in TV measurement around the world, serving as an update to our previously published Advances in Hybrid Television Audience Measurement from June 2021.

This publication highlights the many developments achieved by industry measurement bodies (JICs/MOCs) across 19 countries, and provides valuable insights into the evolving landscape of TV audience measurement, showcasing the progress made in the field.

Furthermore, the report offers an overview of TV/video measurement services provided by global vendors, along with an outline of various industry collaborations.