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Event details

Market Intelligence Meeting

30 January 2019 - 31 January 2019 - Budapest, Hungary

Aquaworld - Budapest

Download Radio AgendaDownload TV Agenda
About the event


31 JAN 2019 (08:30 - 16:30)
(TV & radio sessions running in parallel)
MIM – Market Intelligence Meeting – is one of egta's four annual events. The focus of this conference lies on TV and radio effectiveness, audience measurement and innovative research.
Approximately 200 Directors and heads of Research & Market Insights from TV and Radio sales houses from all around Europe will gather to discuss the future of ROI/effectiveness, TAM, data and media attribution.
If your job is to juggle with facts and figures to prove TV and/or Radio’s efficiency, this is the place to be!
30 JAN 2019 (14:00 - 18:00)


egta and MTM would like to invite senior executives from across Europe to a dedicated working session focused on exploring the challenges facing the European TV industry, identifying the priorities for the industry and assessing the case for action.

The Forum will involve presentations and interactive discussions, involving:

  • MTM and its partners (Adobe Advertising Cloud, Alphonso, TVbeat and Sky Media), talking through key findings from an extensive consultation with industry participants across Europe, exploring the strategic priorities for the European TV industry and identifying opportunities for collaboration.
  • A presentation of the key findings from egta’s recent Bridges in (Audience) Measurement (BAM) project (a series of 70 in-depth interviews and a conference that took place on 4 December 2018 in London) and a possible framework for action.
In addition, we will work with the attendees to explore and develop a collective plan for the industry, identifying immediate actions, short to medium-term needs and potential solutions. Please come prepared to contribute and participate in the discussions.
30 JAN 2019 (as of 20:00)
NETWORKING DINNER ain the pub on the 1st floor (hotel/conference venue)
Price 52€/person - pay here via PayPal (with a credit card or your PayPal account). 
In order for the link to work properly, open it on a desk/laptop on Google Chrome.
If you prefer to be invoiced please request it to [email protected] (invoicing after the event won’t be possible)?




Íves út 16

H-1044 Budapest


Registration process

Please fill in the form on the left by ticking the orange boxes for the sub-events.
If you haven't recieved a confirmation email within a week, please contact [email protected] to confirm your registration.


Aquaworld (conference venue)
Price: 106.00 € Standard single - 117.00 € Standard double - The local tax is excluded, which is 4% of the net room rate (over 18 years old).
  • use of Oriental Spa, Wellness and Fitness Centre (relaxation pool, heated outdoor pool, mandala bath, saunas, steam bath, fitness room)
  • bathrobe,
  • free high speed wireless internet connection,
  • use of the open-air car park,
  • VAT
Cancelation policy: 30 days before the arrival the cancellation is free of charge, otherwise one night accommodation will be charged.
Book your room via this dedicated link:

Conditions of entry to egta's event


Participation in this event is free of charge for all egta members.


Please note that egta offers non-member sales houses and broadcasters access to one event in order to see the association in action and to connect with senior professionals from the industry across Europe and beyond. If your company has already used its complementary entrance, please contact the egta team to learn more about the membership options.


If you are an industry partner or technology provider, please contact [email protected] to discuss the terms of entry.

Other information

Hosted by:                                       Partners: 




About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31