Event details

TV Market Intelligence Meeting - Measurement session

When: January 27th 2022

Timing: 2.30 - 4.30 PM CET

The egta team is delighted to invite you to our upcoming Market Intelligence Meeting (MIM). This conference is one of egta's three annual events, where Directors and heads of research from TV/Video sales houses gather to discuss the future of ROI, effectiveness, measurement, attribution, and more. If your job is to prove TV/Video’s effectiveness or to understand the latest evolutions in measurement, this is the place to be!

MIM 2022 will take place online and across two distinct TV sessions:

• MIM Part I – Thursday 27th January – 14:30 to 16:30 CET
  The quest for cross-platform/media audience measurement. In this online session, we put the spotlight on some of the major industry developments and give you updates from the WFA’s cross-media measurement initiative, Cflight, as well as recent efforts to revolutionise TV measurement in the US.
   
• MIM Part II– Thursday 10th March – 14:30 to 16:30 CET
  Proving the Value of TV/Video. Research and insights on Attention and TV Effectiveness. In this session, we will give the floor to members and companies who have released recent studies to prove TV/Video’s unmatched impact throughout the marketing funnel. 

Make sure to save the dates - we will keep you updated on speakers in the weeks to come! In the meantime, we invite you to discover our Calendar of events 2022 for a full overview of all the conferences, workshops and all other events the egta team has in store for you in the coming months.