TV Market Intelligence Meeting - Measurement session
When: January 27th 2022
Timing: 2.30 - 4.30 PM CET
- MIM Part I – Thursday 27th January – 14:30 to 16:30 CET
The quest for cross-platform/media audience measurement. In this online session, we put the spotlight on some of the major industry developments and give you updates from the WFA’s cross-media measurement initiative, Cflight, as well as recent efforts to revolutionise TV measurement in the US.
- MIM Part II– Thursday 10th March – 14:30 to 16:30 CET
Proving the Value of TV/Video. Research and insights on Attention and TV Effectiveness. In this session, we will give the floor to members and companies who have released recent studies to prove TV/Video’s unmatched impact throughout the marketing funnel.
Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]