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Event details


27 January 2022 - ONLINE ZOOM MEETING

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About the event

TV Market Intelligence Meeting - Measurement session


When: January 27th 2022

Timing: 2.30 - 4.30 PM CET


The egta team is delighted to invite you to our upcoming Market Intelligence Meeting (MIM). This conference is one of egta's three annual events, where Directors and heads of research from TV/Video sales houses gather to discuss the future of ROI, effectiveness, measurement, attribution, and more. If your job is to prove TV/Video’s effectiveness or to understand the latest evolutions in measurement, this is the place to be!


MIM 2022 will take place online and across two distinct TV sessions:


  • MIM Part I – Thursday 27th January – 14:30 to 16:30 CET
    The quest for cross-platform/media audience measurement. In this online session, we put the spotlight on some of the major industry developments and give you updates from the WFA’s cross-media measurement initiative, Cflight, as well as recent efforts to revolutionise TV measurement in the US.
  • MIM Part II– Thursday 10th March – 14:30 to 16:30 CET
    Proving the Value of TV/Video. Research and insights on Attention and TV Effectiveness. In this session, we will give the floor to members and companies who have released recent studies to prove TV/Video’s unmatched impact throughout the marketing funnel. 


Make sure to save the dates - we will keep you updated on speakers in the weeks to come! In the meantime, we invite you to discover our Calendar of events 2022 for a full overview of all the conferences, workshops and all other events the egta team has in store for you in the coming months.



Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]


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About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31