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Event details

Online Talk on Programmatic Strategies with Channel 4 and AccuWeather

7 October 2021 - ONLINE ZOOM MEETING

About the event

Online talk on Programmatic Strategies with Channel 4 and AccuWeather


When: October 7th 2021 - 3:00 PM CEST


For our next Online Talk we dive into the programmatic advertising market by examining programmatic ad sales strategies with some of the market leaders in the space. To give an overview of their offerings as well as the particulars behind them, we are pleased to welcome David Amodio, Digital and Creative Leader at Channel 4, and Steve Mummey, SVP of Digital Ad Revenue & Technology at AccuWeather. 


Join us to learn more about what types of inventory and media assets are covered by programmatic ad sales and automation today, how programmatic and unification impact the internal structure of sales, how it changes the relationship with clients and where we go from here. 




Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]  


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The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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