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Event details

TV in an Evolving Media Landscape - Online Talk with Nielsen

21 October 2021 - ONLINE ZOOM MEETING

About the event

TV in an Evolving Media Landscape- Online talk with Nielsen


When: October 21st 2021 - 3:00 - 4:00 PM CEST


For this Online Talk, we focus on new advertising and viewing trends and welcome senior experts from Nielsen who will tackle such questions as:
- What are broadcasters doing to grow revenue?
- What drives consumers to a given platform or content?
- Viewership trends and the growing role of influencers.
- How much trust is there in advertising?


- Terrie Brennan, International Lead, Nielsen
- Kateryna Edelshtein, East Europe Lead, Nielsen




Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]  


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About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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