twitter twitter

Event details

Online Talk on broadcasters’ data-driven strategic vision with Bell Media and M6 Publicité

4 November 2021 - ONLINE ZOOM MEETING

About the event

Online Talk on broadcasters’ data-driven strategic vision with Bell Media 


When: November 4th 2021 - 3:00 - 4:00 PM CET


For our upcoming Online Talk, we are pleased to welcome three senior speakers from Bell Media and M6 Publicité to discuss their data-driven approach to doing business.

During the event, Bernadette Ennis, Project Manager Sales, and Siddhartha Subramaniam, Senior Manager, DSP Partnerships at Bell Media and Elise Guyard, Director of Programmatic, Data and Partnerships at M6 Publicité, will discuss:

  • How Bell Media did pivot its core business by launching data-driven products, a new DSP, as well as a client-facing platform to facilitate audience buying
  • How M6 expanded its data strategy from a purely digital solution to TV by leveraging the opportunities of addressable TV





Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]  


How do we use your personal information?

egta may process the personal information that you give us based on our legitimate interest to provide you with our services. Therefore, as a data controller, we may process your data for activities related to the organisation of this event such as (but not restricted to) circulating attendance lists, recording photos and videos of the event (available to egta members and event participants), or booking travel and accommodation where appropriate. Participants to the event may include egta members and potential members, egta staff, external speakers and sponsors. You have the right to object to this processing, however this may result in us being unable to provide our service to you. You also have the right to request what kind of information we have on you, to object to the storage of this information or to modifications thereof. To activate any of these rights, please contact us at [email protected].

More information can be found in our Website Privacy Policy and Terms & Conditions 

Other information


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31