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About the event

TV Market Intelligence Meeting - PART II


When: 10 March 2022

Timing: 14:30 - 17:00 CET




The egta team is delighted to invite you to our upcoming Market Intelligence Meeting (MIM) Part II.

MIM is one of egta's three annual events, where Directors and heads of research from TV/Video sales houses gather to discuss the future of ROI, effectiveness, measurement, attribution, and more. If your job is to prove TV/Video’s effectiveness or to understand the latest evolutions in measurement, this is the place to be!


MIM Part II - Proving the Value of TV/Video. Research on Attention and Effectiveness.

In the second part of this year's TV Market Intelligence Meeting, we will give the floor to members and companies who in various ways are working to prove TV/Video's strong impact throughout the marketing funnel. Our speakers will share new insights on everything from attention metrics to the effectiveness of addressable TV and sponsorship campaigns.


Catch up on MIM Part I on Audience Measurement here


We invite you to discover our Calendar of events 2022 for a full overview of all the conferences, workshops and all other events the egta team has in store for you in the coming months.


Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]


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About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31