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Event details

Online Talk on Sustainability and Inclusive Diversity

17 February 2022 - ONLINE ZOOM MEETING


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About the event

Online Talk on Sustainability and Inclusive Diversity: Why these principles need to be at the heart of your business 


When: Thursday 17th February 2022 - 15:00 - 16:30 CET


This 90-min Online Talk will bring together a number of speakers from across our industry (from broadcaster to agency and advertiser) to shed light on topics of sustainability and diversity & inclusion. This particular Online Talk places a deliberate focus on why sales houses should prioritise these principles and aims to start the year by inspiring the membership during these times of change.   



Nathalie Nijhuis-Lam, Head of Global Sponsorship, Inclusion & Diversity Ambassador, Philips:

How diversity and inclusion can improve business results by demonstrating a reflection of society.


Chris Goldson, Director of Commercial Marketing and Pitch Development, ITV:

Feeling Seen: How diverse advertising unites us and what media can do about it.


Peter Christmann, Founder & CEO, Media4Planet:

Media for Good: Scaling green solutions, promoting climate-neutral advertising and reaching climate neutrality in the ad market with the Media4Planet initiative.


Andrea Malgara, Managing Partner, MediaPlus Group:

A green GRP: Climate neutrality in the advertising market: The Green GRP as a model to calculate the carbon footprint of an advertising campaign and enabler for brands to offset their campaigns.



Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! If you are not an egta member and would be interested in attending, please contact [email protected]


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About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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