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egta & CIMM: International Knowledge Exchange on Audience Measurement

2 June 2022 - ONLINE ZOOM MEETING

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egta & CIMM: International Knowledge Exchange on Audience Measurement

 

When: Thursday 2 June, 16:00-18:00 CEST, 10:00-12:00 EDT

 

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Dear Colleagues,

 

You are invited to join the first joint egta/CIMM Knowledge Exchange where we will discuss some of the most exciting measurement developments happening today in the European and US TV and premium video markets.

 

In this session, we will bring buy and sell-side perspectives on the US transition to a multi-currency TV market, while our European speakers will update us on the Dutch cross-media measurement system and on broadcaster collaboration around CFlight in the UK.

 

We have teamed up with the Coalition for Innovative Media Measurement (CIMM) to help stimulate collaboration and a better understanding of measurement needs in an increasingly interconnected marketplace. We really hope that you will join. Participation is free to all members of egta and CIMM.

 

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The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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