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Event details

MIM - Market Intelligence Meeting

1 March 2023 - 2 March 2023 - Milan, Italy

Milan, Italy

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About the event

MIM is one of egta's annual physical events where directors and heads of research from sales houses gather for updates and discussions on media effectiveness, measurement, attribution and more. If your job is to prove the effectiveness of Total TV/audio, this is the place to be!




WED 01 March 2023 


TOTAL TV MEASUREMENT SESSION - Advances in Total TV Audience Measurement
In this session, experts from various markets will provide updates on recent innovations in total TV audience measurement.
Time: 14:00 to 18:00 CET
Networking Dinner
At own cost - location & price TBC
Time: 19:30 CET


THU 02 March 2023 - MIM (TV & Radio sessions in parallel)


Time: 8:30 to 16:30 CET 


TV MIM - Insights into the industry's latest TV effectiveness and attention research.
The programme will explore the latest research developments that demonstrate the strengths of TV/video with a focus on the ever-important topic of attention. The session will also focus on TV/video measurement and effectiveness.

Radio MIM - Best practice in radio measurement, data strategies and effectiveness research.
The sessions will focus on advances in radio/audio audience measurement, explore the latest innovations in data activation strategies, and put a spotlight on successful effectiveness and ROI research projects. 



1 MARCH - TV Audience Measurement Experts’ Session 

Rai Pubblicità offices

Corso Sempione 73

20145 Milan
2 MARCH - MIM conference & main hotel

Other information


Enterprise Hotel (main hotel & MIM conference location)

Book here

20 rooms available until 20/02/2023 - use the discount code EGTA2023 to get 15% off the daily rate 


Other nearby hotels:

Address: Corso Sempione 69 - 20149 Milan (300m - 4 min walk)
35 rooms available until 31 January 2023
Single room: 136€ - Double for single use room: 157€ - Double for double use room / twin: 179€
include VAT, buffet breakfast and WI FI connection - City Tax € 5,00 per person per night excluded
Cancellation policy: Only written cancellations will be accepted. From 59 to 31 days prior date of arrival 30% can be cancelled free of charge. Between 30 to 15 days from the date of arrival 10% can be cancelled free of charge. For cancellation communicated within 14 days before arrival date and “No Show”: 100% penalty of the total stay amount
Please fill out the booking form and send it to [email protected]
Addtress: Via Fauche 15 - 20154 Milan (750m - 7 min walk)
25 rooms available until 31 January 2023
Booking link - Double for single use room: 120€ - Double for double use room / twin: 140€

The above rates, per room per night, include breakfast, taxes, service and VAT 10%. CITY TAX (€ 5,00 per person per night) is not included and has to be paid by guests directly in the hotel upon check-out.

Cancellation policy: Free cancellation up to 7 days prior to arrival date; From day 6 before arrival date the booked rooms will be charged in full.

Address: Via Bartolomeo Colleoni, 14 - 20149 Milan (800m - 10 min walk)
20 rooms available until 30 January 2023
Booking link - Double for single use room: 211€ - Double for double use room / twin: 223€

The above rates, per room per night, include 10% VAT and breakfast. CITY TAX (€ 5,00 per person per night) is not included and has to be paid by guests directly in the hotel upon check-out.

Cancellation policy: free before the 22.02.2023, after 100% is due.


Address: Via Piero della Francesca, 39 - 20154 Milan (550m - 7 min walk)

Conditions of entry 


Participation in this event is free of charge for all egta members.


Please note that egta offers non-member sales houses and broadcasters access to one event in order to see the association in action and to connect with senior professionals from the industry across Europe and beyond. If your company has already used its complementary entrance, please contact the egta team to learn more about the membership options.


If you are an industry partner or technology provider, please contact [email protected] to discuss the terms of entry.


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About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31