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Event details

MIM - Market Intelligence Meeting

1 March 2023 - 2 March 2023 - Milan, Italy

Milan, Italy

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About the event

MIM is one of egta's annual physical events where directors and heads of research from sales houses gather for updates and discussions on media effectiveness, measurement, attribution and more. If your job is to prove the effectiveness of Total TV/audio, this is the place to be!

 

SCHEDULE

 

WED 01 March 2023 

 

TOTAL TV MEASUREMENT SESSION - Advances in Total TV Audience Measurement
In this session, experts from various markets will provide updates on recent innovations in total TV audience measurement.
Time: 14:00 to 18:00 CET
 
Networking Dinner
At own cost - location & price TBC
Time: 19:30 CET

 

THU 02 March 2023 - MIM (TV & Radio sessions in parallel)

 

Time: 8:30 to 16:30 CET 

 

TV MIM - Insights into the industry's latest TV effectiveness and attention research.
The programme will explore the latest research developments that demonstrate the strengths of TV/video with a focus on the ever-important topic of attention. The session will also focus on TV/video measurement and effectiveness.

  
Radio MIM - Best practice in radio measurement, data strategies and effectiveness research.
The sessions will focus on advances in radio/audio audience measurement, explore the latest innovations in data activation strategies, and put a spotlight on successful effectiveness and ROI research projects. 

 

VENUES

 
1 MARCH - TV Audience Measurement Experts’ Session 

Rai Pubblicità offices

Corso Sempione 73

20145 Milan
 
2 MARCH - MIM conference & main hotel

Other information

HOTELS/accomodation

 
Enterprise Hotel (main hotel & MIM conference location)

Book here

20 rooms available until 20/02/2023 - use the discount code EGTA2023 to get 15% off the daily rate 

 

Other nearby hotels:

Address: Corso Sempione 69 - 20149 Milan (300m - 4 min walk)
35 rooms available until 31 January 2023
Single room: 136€ - Double for single use room: 157€ - Double for double use room / twin: 179€
include VAT, buffet breakfast and WI FI connection - City Tax € 5,00 per person per night excluded
Cancellation policy: Only written cancellations will be accepted. From 59 to 31 days prior date of arrival 30% can be cancelled free of charge. Between 30 to 15 days from the date of arrival 10% can be cancelled free of charge. For cancellation communicated within 14 days before arrival date and “No Show”: 100% penalty of the total stay amount
Please fill out the booking form and send it to [email protected]
 
Addtress: Via Fauche 15 - 20154 Milan (750m - 7 min walk)
25 rooms available until 31 January 2023
Booking link - Double for single use room: 120€ - Double for double use room / twin: 140€

The above rates, per room per night, include breakfast, taxes, service and VAT 10%. CITY TAX (€ 5,00 per person per night) is not included and has to be paid by guests directly in the hotel upon check-out.

Cancellation policy: Free cancellation up to 7 days prior to arrival date; From day 6 before arrival date the booked rooms will be charged in full.

 
Address: Via Bartolomeo Colleoni, 14 - 20149 Milan (800m - 10 min walk)
20 rooms available until 30 January 2023
Booking link - Double for single use room: 211€ - Double for double use room / twin: 223€

The above rates, per room per night, include 10% VAT and breakfast. CITY TAX (€ 5,00 per person per night) is not included and has to be paid by guests directly in the hotel upon check-out.

Cancellation policy: free before the 22.02.2023, after 100% is due.

 

Address: Via Piero della Francesca, 39 - 20154 Milan (550m - 7 min walk)
 

Conditions of entry 

 

Participation in this event is free of charge for all egta members.

 

Please note that egta offers non-member sales houses and broadcasters access to one event in order to see the association in action and to connect with senior professionals from the industry across Europe and beyond. If your company has already used its complementary entrance, please contact the egta team to learn more about the membership options.

 

If you are an industry partner or technology provider, please contact [email protected] to discuss the terms of entry.

 

How do we use your personal information?

 
egta may process the personal information that you give us based on our legitimate interest to provide you with our services. Therefore, as a data controller, we may process your data for activities related to the organisation of this event such as (but not restricted to) circulating attendance lists, recording photos and videos of the event (available to egta members and event participants), or booking travel and accommodation where appropriate. Participants to the event may include egta members and potential members, egta staff, external speakers and sponsors. You have the right to object to this processing, however this may result in us being unable to provide our service to you. You also have the right to request what kind of information we have on you, to object to the storage of this information or to modifications thereof. To activate any of these rights, please contact us at [email protected].
 
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About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31


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