Inspirations from the U.S. market - Key takeaways from egta Radio Study Trip to New York 2022
In November 2022, a delegation of over 20 executives from egta member companies travelled to New York for an in-depth update on the current state of the U.S. media and advertising market. During the trip, we met over 30 industry executives and experts, covering a vast list of topics such as the latest ad technology and AI, podcast strategies, audio streaming, measurement, listening trends, future of radio in-car and radio promotion.
When: 7 February 2023 (THU) - 3:00 PM CET
Speakers: Online meeting with the egta team and the European delegation
On Tuesday 7 February, we welcome you to join an online meeting with the egta delegation to NY and the team to discuss key takeaways and inspirations from the trip. What are the latest and biggest trends in the U.S. and how do European markets compare? What learnings did participants take home to their markets and companies, and how do they influence strategic decision-making in 2023 and beyond?
Please note that this meeting is restricted to egta radio members only.
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