twitter twitter

Event details

Information session on audience measurement

26 January 2023 - ONLINE ZOOM MEETING


About the event

Information session on audience measurement


When: Thursday 26 January 2023 - 3:00 - 4:00 PM CET 




Please note that this meeting is restricted to egta members only.


Join us for an information briefing with egta colleagues on audience measurement. Our aim with this session is to make the connection between policy and business in the context of the current discussions on audience measurement in the European Media Freedom Act. We will tackle the following topics:

  • What is television and radio audience measurement and how does it work?
  • What are the current objectives and challenges for broadcasters?
  • Audience measurement in the context of the European Media Freedom Act


For more information, please contact our EU affairs team at [email protected].


How do we use your personal information?
egta may process the personal information that you give us based on our legitimate interest to provide you with our services. Therefore, as a data controller, we may process your data for activities related to the organisation of this event such as (but not restricted to) circulating attendance lists, recording photos and videos of the event (available to egta members and event participants), or booking travel and accommodation where appropriate. Participants to the event may include egta members and potential members, egta staff, external speakers and sponsors. You have the right to object to this processing, however this may result in us being unable to provide our service to you. You also have the right to request what kind of information we have on you, to object to the storage of this information or to modifications thereof. To activate any of these rights, please contact us at [email protected].
More information can be found in our Website Privacy Policy and Terms & Conditions


Other information


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31