Event details
Sustainability working group
The topic of environmental sustainability is more important than ever - all of our members have, in one way or another, already started working towards making their company more sustainable.The specific advertising-related matters (such as commercial offers, special pricing strategies, dedicated ad space for green brands, ad impact calculators etc.) have so far not been tackled by our industry at European level. This is where egta would like to make a difference!
We are putting together an informal working group for egta peers, responsible for sustainability at sales house level, to share on these issues with a focus on environmental initiatives and the fight against green-washing.
When? 18 April 15:00 to 16:30 CEST
What? We want to avoid discussing the commitments that broadcasters take at channel or group level to make your company more responsible, so that we can focus rather on the advertising side of things and understand your needs and questions as sales houses in that area.
This workshop is accessible to egta member sales houses only.
