Event details
Hybrid radio measurement: Radio360 – new system launched in Australia
15 June 2023 - ONLINE ZOOM MEETING
When: Tuesday 15 June 2023 - 3:00-4:00 PM CEST
Radio audience measurement continues to be an area of testing, evaluating and innovating. Join us for an insightful Online Talk on Radio360 – a new hybrid radio audience measurement system in Australia. Within the new measurement, GfK combines data from electronic diaries, census streaming data and data collected from panels of respondents wearing GfK’s MediaWatch meters.
Don't miss this opportunity to gain valuable insights on how to advance radio measurement and how to employ a hybrid approach to make the most of various radio measurement technologies and methodologies to fit your market reality.
Speaker:
Rolf Müller, Global Director Business Development Media Measurement, GfK
Please note that this talk is open to egta members only – feel free to circulate this invite widely but internally only! For non-member companies, egta offers access to one test event in order to see the association in action. If your company has already used its complimentary entrance, please contact our team to discuss conditions of access.
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