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Event details

Online Talk on the Future of Cross-media Measurement with Nielsen

16 November 2023 - ONLINE ZOOM MEETING

About the event

Online talk on the Future of Cross-media Measurement with Nielsen


When: Thursday 16 November 2023, 15.00 to 16.00 CEST on Zoom

 

Cross-media audience measurement continues to be an area of innovation. Join us for an insightful Online Talk on Nielsen ONE – a solution that delivers deduplicated, cross-media measurement for both content and ads. Don’t miss this opportunity to discover how to future-proof our industry by making the most of available measurement tools and technologies, and what does it mean for your market reality.

Speaker: Kateryna Edelshtein, Senior Vice President, EMEA, Nielsen

 

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Other information

Please note that this meeting is restricted to egta members only. If you are not an egta member and would be interested in attending, please contact Cécile at [email protected].

 

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The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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