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Event details

Online Talk on Making Programmatic for Radio a Reality with amy

24 October 2023 - ONLINE ZOOM MEETING

About the event

Online Talk on Making Programmatic for Radio a Reality with amy


When: 24 Octpber 2023, 14:00 to 15:00 PM CEST


The new solution from the German market – amy – makes radio and audio easy to buy programmatically. It was inspired by the digital players with the aim to modernise and streamline the process of buying linear audio (FM and DAB+).This programmatic buying solution processes linear advertising bookings automatically and more efficiently, making audio campaigns even more attractive for advertisers. The new digital trading platform amy was officially launched by aprile consulting GmbH and is linked with the established advertising management system amily. The system is already in use by several German sales houses such as Studio Gong and and has been tested on campaigns for GroupM and KFC.


In this online talk we will learn how the platform and the booking process works from the technical perspective, as well as hear from the radio companies using it.



Nico Aprile, Managing Director, amy

Andreas Lang, Chief Executive Director, Studio Gong



Other information

Please note that this meeting is restricted to egta members only. If you are not an egta member and would be interested in attending, please contact Cécile at [email protected].


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The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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