Event details
Online Talk on sales houses’ sustainability strategies with RMB & Glimpact
13 December 2023 - ONLINE ZOOM MEETING
Zoom
Online Talk on sales houses’ sustainability strategies with RMB & Glimpact
During this talk, Valérie and Christophe will tackle various issues on the topic of sustainability in sales houses’ commercial strategies
- How can a sales house go beyond its own commitments to make its company more responsible by including developing a new commercial offer for sustainable brands
- Case study of how RMB has developed new ad formats to give visibility to green brands (such as the “blue screen”) in prime time
- How a sales house can take a bold step against green washing and be an advocate for transparency in commercial communications
- Why we need to look beyond CO2 emissions to consider sustainability as a holistic approach and what this means for TV and Radio advertising
When: Wednesday 13 December 2023 - 3:00-3:45 PM CET
Speakers:
Valérie Janssens, Development Director, RMB
Christophe Girardier, President, Glimpact
Other information
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