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Event details

Online Talk on sales houses’ sustainability strategies with RMB & Glimpact

13 December 2023 - ONLINE ZOOM MEETING


About the event

Online Talk on sales houses’ sustainability strategies with RMB & Glimpact

During this talk, Valérie and Christophe will tackle various issues on the topic of sustainability in sales houses’ commercial strategies

  • How can a sales house go beyond its own commitments to make its company more responsible by including developing a new commercial offer for sustainable brands
  • Case study of how RMB has developed new ad formats to give visibility to green brands (such as the “blue screen”) in prime time
  • How a sales house can take a bold step against green washing and be an advocate for transparency in commercial communications
  • Why we need to look beyond CO2 emissions to consider sustainability as a holistic approach and what this means for TV and Radio advertising


When: Wednesday 13 December 2023 - 3:00-3:45 PM CET



Valérie Janssens, Development Director, RMB

Christophe Girardier, President, Glimpact

Other information

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About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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