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Event details

Online Audio Monetisation Training

30 June 2016 - 1 July 2016 - Brussels, Belgium

Brussels, Belgium

About the event

AGENDA - click here



  • 2 days - 2 “mentors”; i.e. recognized experts with a “transversal” knowledge and experience in the digital and online advertising
  • A maximum of 20 delegates
  • 10 senior guests speakers (experts on online audio, digital, data, etc.) over the 2 days
  • Time to share best case practice amongst participants
  • 2 days of interactive discussions with mentors and speakers but also among participants



  • Maarten Albarda, CEO, Flock Associates (USA); international experience with AB InBev and The Coca-Cola Company
  • Niall McKinney, Founder & CEO, The Knowledge Engineers



  • Digital marketing trends and how radio can innovate along with marketers’ priorities.
  • Growing radio using online and digital offers as an additional revenue driver.
  • Data management applications for radio and new sources of audience insight. Leveraging the new data available from mobile and online assets to inform and   add value to broadcast inventory.
  • Automated and programmatic trading for radio and audio.
  • Monetisation of radio’s online and mobile extensions: ad formats, packaging inventory, building cross platform offers, etc.


Who for?

Managers responsible for revenue strategies and digital transformation within their radio companies or their sales houses; colleagues who have a knowledge and understanding of their company’s digital strategy, structure and priorities and the authority to talk about it, as well as  to suggest and implement changes as a result of this interactive training session.

How much?

The price per person for this 2 day course which is one of egta’s self-financed activities is €700/person for egta members, €800/person for non-members. This does not include flights and accommodation, but includes all material for the training, as well as a networking dinner and two lunches. Please communicate the invoicing details to [email protected].

Hotel booking

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Other information


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31