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Lux & 24 Media

Type: TV & Radio

Country: Ukraine

Address: Volodymyrska 61/11, office 44 - 01033 Kyiv

Phone: +380 443905077


Stakeholders: Kateryna Kit-Sadova, Roman Andreyko

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 35

Contact details

CEO of the sales house/Head of Sales dpt

Name: Roman ANDREYKO

Title: CEO

Contact person

Name: Markiyan Protsiv

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Free-to-air
Names of TV channels commercialised by the sales house: TV Channel 24
Names of radio stations commercialised by the sales house: Radio Mega Alliance – 11 radio stations, including own stations -  Lux FM, Maximum FM, Nostalgie FM

Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):,,,,,
Video streaming services (VOD, catch-up): none
Audio (music streaming services / online radio / podcasts, etc.): none

Audience share of the channels commercialised by your sales house

Total (linear TV): 2%
Source: Big Data
Total (radio): 72%
Source: Kantar

Sales house’s market share:
Total (TV): 2%
Source: Internal
Total (radio): 40%
Source: Internal


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The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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