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Type: TV & Radio

Country: Germany

Address: Bertramstraße 8 / D-Bau - 60320 Frankfurt am Main

Phone: +49 69 154 24-218


Stakeholders: Regional sales-houses of ARD

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 150

Contact details

CEO of the sales house/Head of Sales dpt

Name: Ludger Lausberg

Title: Acting CEO

Contact person

Name: Norbert Rüdell

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Public
Type of TV channels commercialised by the sales house: Free-to-air
Names of TV channels commercialised by the sales house: Das Erste / ARD
Names of radio stations commercialised by the sales house:

Klassik Radio, ENERGY Hamburg, radio ffn, Bremen Eins, Bremen Vier, Bremen NEXT, ENERGY Bremen, Radio Roland, 1LIVE, WDR 2, 100,5 DAS HITRADIO, hr1, hr3, hr4, hr-iNFO, YOU FM, SR 1, SR 3 Saarlandwelle, RADIO SALÜ, SWR1 Rheinland-Pfalz #, SWR4 Rheinland-Pfalz, SWR1 Baden-Württemberg, SWR4 Baden-Württemberg, SWR3, BAYERN 1, Bayern 2, BAYERN 3, BR-KLASSIK, B5 aktuell, ENERGY Nürnberg, ENERGY München, Fritz, radioeins, Inforadio, radioBERLIN 88,8, Antenne Brandenburg, ENERGY Berlin, BBC WORLD SERVICE, CLASSIC ROCK RADIO, ENERGY Digital, NDR 2, MDR JUMP, MDR SACHSEN, MDR SACHSEN-ANHALT, MDR THÜRINGEN

Premium Kombi Berlin: 94,5 Radio Cottbus, 89,2 Radio Potsdam, HITRADIO SKW, Jazzradio 106,8, Power Radio, Radio B2, Radio Paradiso, NDR 2, MDR JUMP, MDR SACHSEN, MDR SACHSEN-ANHALT, MDR THÜRINGEN
Audience share of the channels commercialised by your sales house

Total (linear TV): 11.3%
Source: AGF Videoforschung in cooperation with GfK; VIDEOSCOPE 1.4, Market standard: TV, Base: Total viewers (Age 3+), Mo-Su, 3:00 a.m. to 3:00 a.m., 01.01.2020-31.12.2020
Total (radio): 44.6%
Source:ma 2020 Audio II UPDATE, Basis: Germany total, 14-49 years, market share commercial radio, Mo-Fri - For more information see: 2)


Sales house’s market share:

Total (TV): 1.9%
Source: Nielsen, Basis: 2020
Total (radio): 28.5%
Source: Nielsen, Basis: 2020


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31