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BTV - CME Group

Type: TV

Country: Bulgaria

Address: National Palace of Culture, 1 Bulgaria Square, 1463 Sofia

Phone: + 359 2 917 68 00


Stakeholders: Central European Media Group (CME)

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 560

Contact details

CEO of the sales house/Head of Sales dpt

Name: Ralf Bartoleit

Title: Chief Executive Officer

Contact person

Name: Lubomir Angelov

Reference person

Head of Sales: Dessislava Proeva

Director Marketing and Corporate communications: Janeta Diadovska 

Head of Research: Lubomir Angelov

Head of Communication / PR: Konstantina Markova

Head of Legal: Gospodin Yovchev

Head of Digital: Zoya Vasileva

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Combination of Free-to-air, Paid & Thematic
Names of TV channels commercialised by the sales house: bTV, bTV Action, bTV Cinema, bTV Comedy, bTV Lady, Ring.BG, Cartoon Network (represented by bMG)
Names of radio stations commercialised by the sales house: N-Joy, Z-Rock, bTV Радио,Jazz FM,Classic FM


Audience share of the channels commercialised by your sales house
Total (linear TV): 38.0%
Source: GARB (18-49)
Total (radio): 15.6%
Source: GARB (15-69)


Sales house’s market share: 

Total (TV): 49.1%
Source: GARB
Total (radio): 


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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