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Type: TV

Country: Spain

Address: Edificio Prado del Rey - Avda. Radio Televisión 4 – E-28223 Pozuelo de Alarcón (Madrid)

Phone: +34 91 346 87 77


Stakeholders: State owned

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 6400

Contact details

CEO of the sales house/Head of Sales dpt

Name: Rodolfo Dominguez Alfageme

Title: Commercial Director

Contact person

Name: Carmen de Miguel

Reference person

Head of Sales:

     María Jesús Pérez: Head of International sales

Carmen de Miguel: Head of National Sales

     Rafael Bardem : Head of Programs and Licensing sales and Co-productions

Head of Research: Pablo Planas

Head of Communication and Marketing: María Escario

Head of International Affairs: Asunción Gómez

Head of Digital: Ignacio Gómez

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Public
Type of TV channels commercialised by the sales house: Free-to-air

Names of TV channels commercialised by the sales house:, TVE, 24H, Canal 24H, TVE STAR HD, Clan TVE (Other non-commercialized channels: Teledeporte, , La1 Cataluna, La2 Cataluna, TVE Internacional Europa/Africa, TVE Internacional America I, TVE Internacional Asia / Oceania, TVE HD, La1, La2)
Names of radio stations (non-commercialised): RNE, Radio C, Radio3, Radio4, Radio5, Radio E
Other media commercialised by the sales house:
Video streaming services (VOD, catch-up): Play Z


Audience share of the channels commercialised by your sales house
Total (linear TV + VOSDAL): Share 15.5 % (as end 1919)
Source: Kantar Media
Total (radio): Share 5 %
Source: EGM


Sales house’s market share:

Total (TV):


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


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1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31