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Goldbach Media / Group

Type: TV

Country: Switzerland

Address: Seestrasse 39, Postfach - CH-8700 Küsnacht-Zürich

Phone: +41 44 914 92 71


Stakeholders: TX Group AG

Status of the company: Independent

Type of company: Private

Number of employees: 700

Contact details

CEO of the sales house/Head of Sales dpt

Name: Michi Frank / Alexander Duphorn

Title: Chief Executive Officer

Contact person

Name: Guido Trevisan

Email: [email protected]

Reference person

Head of Sales: Gabriel Blume

Head of Marketing: Guido Trevisan

Head of Research: Irène Abt-Durrer

Head of Communication / PR: Iris Blättler, Simone Schulz

Head of European Affairs / Head of Legal: Philipp Stamm

Head of Pricing / Revenue Optimisation:Thomas Müller

CEO Goldbach Media (Switzerland) AG: Alexander Duphorn

Market data

Ownership/status of the TV channels commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Combination of Free-to-air and Thematic
Names of TV channels commercialised by the sales house: 3+, 4+, 5+, 6+, 6Ter, AB3, Cartoon Network, Comedy Central, C8, DMAX, Kabel 1, M6, MTV, ntv, Nick, Pro Sieben, Pro Sieben Maxx, Puls 8, RTL, RTL II, Nitro, RTL9, S1, Sat 1, Sat 1 Gold, Sixx, Sport 1, Super RTL Kids, Super RTL Prime Time, Swiss 1, Teleclub, teleclub Zoom, TLC, TV24, TV25, Vox, W9, Welt
Other media commercialised by the sales house: Outdoor, Print, Online
Radio: see Swiss Radioworld here
Print: 20 minuten, 24 Bons Plans, Tribune De Genève Bons Plans, 24 heures, Alpha Annabelle, Basler Zeitung, Berg Welten, Berner Oberländer, Bilan, Berner Zeitung, Langenthaler Tagblatt, Das Magazin, Die Zeit, Der Bund, Der Landbote, Encore!, Femina, Finanz Und Wirtschaft, Guide TV, Handelsblatt, Homegate.Ch - Immostreet.Ch La Sélection, Innovator By The Red Bulletin, Journal De Morges, Le Matin Dimanche, Le Menu, L’essentiel, Luxe, Metro Pool, Neue Fricktaler Zeitung, Schweizer Familie, Seek, Signé Genève, Sihltaler Sonntagszeitung - Die Grösste Sonntagszeitung Der Schweiz, Tages-Anzeiger, Tagesspiegel, Thalwiler Anzeiger, The Red Bulletin, Thuner Tagblatt, Top 2 Romandie, Tribune Des Arts, Tribune De Genève, Wirtschaftswoche, Zürcher Regionalzeitungen Zrz, Zürcher Unterländer, Zürichsee-Zeitung, Züritipp
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): see here
Outdoor: through Neoadvertising – see here


Audience share of the channels commercialised by your sales house
Total (linear TV): German speaking part: 28.8%; French speaking part: 13.8%
Source: Mediapulse TV Data (Instar Analytics), DS/SR, 2019, P 3+, 24h, all plattforms, Live, audience share in the language region
Total (linear TV + VOSDAL): German speaking part: 30.2%; French speaking part: 14.3%
Source: Mediapulse TV Data (Instar Analytics), DS/SR, 2019, P 3+, 24h, all plattforms, Live + VOSDAL, audience share in the language region


Sales house’s market share:

Total (TV): (confidential information)
Source: (confidential information)


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egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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