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RÚV Sales

Type: TV & Radio

Country: Iceland

Address: Efstaleiti, 1 – 150 Reykjavik

Phone: +354 5153243


Stakeholders: Icelandic state

Status of the company: Owned by the channel

Type of company: Public

Number of employees: 20

Contact details

CEO of the sales house/Head of Sales dpt

Name: Einar Logi Vignisson

Title: Head of sales

Contact person

Name: Valgeir Vilhjalmsson

Reference person

Head of Sales: Einar Logi Vignisson

Head of Research: Valgeir Vilhjálmsson

Head of Communication / PR: Hildur Hardardottir

Head of European Affairs / Head of Legal: Margret Magnusdottir

Head of Pricing / Revenue Optimisation: Einar Logi Vignisson

Head of Digital: Baldvin Thor Bergsson

Head of finance and technology: Anna Bjarney Sigurdardottir

Market data

  • Type of TV channels commercialised by the sales house: Free-to-air
  • Names of TV channels commercialised by the sales house: RUV, RUV2
  • Names of radio stations commercialised by the sales house: RAS1, RAS2
  • Other media commercialised by the sales house:

Publishers’ websites (eg. broadcasters / media groups, individual channels, others):
Video streaming services (VOD, catch-up):
Audio (music streaming services / online radio / podcasts, etc.):


  1. Audience share of the channels commercialised by your sales house

Total (linear TV): 56%

Source: Gallup/Kantar

Total (linear TV + VOSDAL): 56%

Source: Gallup/Kantar

Total (radio): 52%

Source: Gallup/Kantar


  1. Sales house’s market share:

 Total (TV): 48%

Source: Hagstofan

Total (radio): 34%

Source: Hagstofan


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


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1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31