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Antena 3 (Intact Media Group)

Type: TV

Country: Romania

Address: Iride Business Park , 9-9A, Dimitrie Pompeiu Boulevard,Building 2, Bucharest, Romania

Phone: +40 21 40 91 880


Stakeholders: Camelia-Rodica Voiculescu, Corina Mirela Voiculescu

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 1500

Contact details

CEO of the sales house/Head of Sales dpt

Name: Mihai Gadea

Title: Chief Executive Officer

Contact person

Name: Zoe Vasilescu

Reference person

Head of Sales: Mihaela Vladau

Head of Research: Cristina Morar (programming)

Head of Communication / PR: Diana Zamfirescu

Head of European Affairs / Head of Legal: Mihaela Radulescu

Head of Digital: Augustin Roman

Market data

Ownership/status of the TV channels /radio stations commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Free-to-air


Names of TV channels commercialised by the sales house: Antena 1, Antena Stars, Antena 3, Antena International, Happy Channel, ZU TV

Names of radio stations commercialised by the sales house: Radio Zu, Romantic FM
Other media commercialised by the sales house:
Print: Jurnalul National
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):,,,,
Video streaming services (VOD, catch-up): AntenaPLAY


Audience share of the channels commercialised by your sales house
Total (linear TV) - Intact Media Channels 4+ : 20.8%shr whole day (02:00-26:00)
Source: Kantar Media & Arma Data
Total (radio): ZU FM national coverage Ind 11+ = 8.7%shr, Romantic FM Bucharest coverage = 4.8%shr
Source: IMAS&Mercury Research


Sales house’s market share:

Confidential data


About us

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egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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