Ad Alliance - RTL Deutschland
Type: TV
Country: Germany
Address: Picassoplatz 1, 50679 Köln
Phone: +49 221 456 24000
Website: https://www.ad-alliance.de/
Stakeholders: Mediengruppe RTL Deutschland / RTL Group
Status of the company: Owned by the channel
Type of company: Private
Number of employees: 260
Contact details
CEO of the sales house/Head of Sales dpt
Name: Matthias Dang
Title: CEO Ad Alliance & Co-CEO RTL Deutschland
Contact person
Reference person
Head of Sales Ad Alliance: Frank Vogel as Chief Sales and Marketing Officer
Head of Marketing Ad Alliance Frank Vogel as Chief Sales and Marketing Officer
Head of Data & Audience Intelligence Mediengruppe RTL Deutschland: Karin Immenroth as Chief Data & Analytics Officer
Head of Communication / PR Mediengruppe RTL Deutschland: Kerstin Jaumann as Head of Corporate Communications Mediengruppe RTL Deutschland
Head of European Affairs / Head of Legal Mediengruppe RTL Deutschland: Ralph Sammeck
Head of Pricing / Revenue Optimisation Ad Alliance: Marko Kuckas Chief Revenue Officer
Head of Digital Mediengruppe RTL Deutschland: Jan Wachtel as Chief Digital & Publishing Officer
Market data
Ownership/status of the TV channels commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Free-to-air
Names of TV channels commercialised by the sales house: RTl, Vox, Super RTL, NTV, Nitro, RTL Plus
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): rtl.de, nitro, vox, super rtl, ntv, RTL Zwei, toggo, chefkoch, kochbar, netzathleten magazine, vip.de, Brigitte, stern, skysport.de, tele5, schöner wonen, entertain web, sport.de, rtl spiele, urbia, rtl nord, rtl west, wetter.de, Gala, Jolie, Geo, essen & trinken, mädchen.de, eltern, licing at home
Video streaming services (VOD, catch-up): TV Now
Audience share of the channels commercialised by your sales house
Total (linear TV): 19.3%
Source: Viewers 3+,AGF/ GfK Fernsehforschung, IP Deutschland 2019
Sales house’s market share:
Total (TV): 33.7%
Source: The Nielsen Company (Germany) 2019
