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Ad Alliance - RTL Deutschland

Type: TV

Country: Germany

Address: Picassoplatz 1, 50679 Köln

Phone: +49 221 456 24000


Stakeholders: Mediengruppe RTL Deutschland / RTL Group

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 260

Contact details

CEO of the sales house/Head of Sales dpt

Name: Matthias Dang

Title: CEO Ad Alliance & Co-CEO RTL Deutschland

Contact person

Reference person

Head of Sales Ad Alliance: Frank Vogel as Chief Sales and Marketing Officer

Head of Marketing Ad Alliance Frank Vogel as Chief Sales and Marketing Officer

Head of Data & Audience Intelligence Mediengruppe RTL Deutschland: Karin Immenroth as Chief Data & Analytics Officer

Head of Communication / PR Mediengruppe RTL Deutschland: Kerstin Jaumann as Head of Corporate Communications Mediengruppe RTL Deutschland

Head of European Affairs / Head of Legal Mediengruppe RTL Deutschland: Ralph Sammeck

Head of Pricing / Revenue Optimisation Ad Alliance: Marko Kuckas Chief Revenue Officer

Head of Digital Mediengruppe RTL Deutschland: Jan Wachtel as Chief Digital & Publishing Officer


Market data

Ownership/status of the TV channels commercialised by the sales house: Private


Type of TV channels commercialised by the sales house: Free-to-air


Names of TV channels commercialised by the sales house: RTl, Vox, Super RTL, NTV, Nitro, RTL Plus
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):, nitro, vox, super rtl, ntv, RTL Zwei, toggo, chefkoch, kochbar, netzathleten magazine,, Brigitte, stern,, tele5, schöner wonen, entertain web,, rtl spiele, urbia, rtl nord, rtl west,, Gala, Jolie, Geo, essen & trinken, mä, eltern, licing at home
Video streaming services (VOD, catch-up): TV Now


Audience share of the channels commercialised by your sales house

Total (linear TV): 19.3%

Source: Viewers 3+,AGF/ GfK Fernsehforschung, IP Deutschland 2019

Sales house’s market share:

Total (TV): 33.7%

Source: The Nielsen Company (Germany) 2019


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31