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Type: TV

Country: Finland

Address: Ilmalankatu 2 - FI-00240 Helsinki

Phone: +358 40 772 0740


Stakeholders: Telia Company AB

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 385

Contact details

CEO of the sales house/Head of Sales dpt

Name: Johannes Leppänen

Title: Chief Executive Officer

Contact person

Name: Outi-Päivi Sandström

Reference person

Head of Sales: Outi Rekola (Sales Director, Ad Sales)

Head of Marketing: Susa Valvio (Director, Marketing and Communication)

Head of Research: Taina Mecklin (Director, Research) 

Head of Communication / PR: Susa Valvio

Head of European Affairs / Head of Legal: Leia Ahlström (General Counsel)

Head of Pricing / Revenue Optimisation: Pauli Jäämies (Revenue Management Director)

Head of Digital: Jyri Kyllönen (Director of Digital Services and Development)

Head of Special Formats: Juha Västi (Head of Creative Team Next)

Director, Product Development; online & linear: Saku Sahramies 

Market data

Ownership/status of the TV channels commercialised by the sales house: Priavte
Type of TV channels commercialised by the sales house: Free-to-air + PayTV

Names of TV channels commercialised by the sales house: MTV3, Sub, AVA mtv + C More Max, C More Juniori
Other media commercialised by the sales house:  
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): none
Video streaming services (VOD, catch-up): CMore


Audience share of the channels commercialised by your sales house

Total (linear TV): 43,2
Source: Finnpanel, TV-meterpanel, A4+ all day 2019
Total (linear TV + VOSDAL): total shares are not published
Source: Finnpanel, TV-meterpanel, A4+ all day 2019
Sales house’s market share:

Total (TV):28.8 %

Source: TNS Kantar Ad Intelligence


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


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1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31