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PRIMA

Type: TV

Country: Czech Republic

Address: Na Žertvách 24/132, 180 00 Prague 8

Phone: +420 266 700 132

Website: http://media-club.cz and https://www.iprima.cz/

Stakeholders: GES and Denemo Media

Status of the company: Independent

Type of company: Private

Number of employees: 250

Contact details

CEO of the sales house/Head of Sales dpt

Name: Marek Singer

Title: Chief Executive Officer

Contact person

Name: Simona PARVUSOVÁ

Reference person

Marek SingerCEO

Ladislav DianiškaHead of Sales

Ales PychaHead of Marketing

Libuse LoukotkovaHead of Research

Gabriela SemováHead of Communication / PR

Pavel KubinaHead of European Affairs / Head of Legal

Petr BabulíkHead of Pricing / Revenue Optimisation 

Daniel GruntHead of Digital / Head of Special Ads or Special Formats

Ladislav PořízekCCO

Roman MrázekProgramme Director

 

Market data

Name of commercialised TV channels:

TV Channel

Audience Share

Market Share

Prima

11,88%

N/A

Prima Cool

3,29%

N/A

Prima Love

2,37%

N/A

Prima Zoom

1,73%

N/A

Prima MAX

2,24%

N/A

Prima KRIMI

1,73%

N/A

 

Since 2nd April 2018

N/A

 

Source (TV):  Audience Share: FTV Prima, ATO – Nielsen Admosphere, 2018, All 4+

Other:

Commercialise other media:

Internet

Sell advertising on channels’ websites:

Yes

Sell advertising on behalf of other website owners:

Yes

VOD offers:

Yes: Prima Play and other sites

Catch-up service:

Yes: Prima Play

Other platform / application / service:

Yes: Mobile application

Back

About us

The reference centre for audiovisual advertising sales houses

 

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us

egta

Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31


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