Ad Alliance / RTL NL
Type: TV
Country: Netherlands
Address: Postbus 20, 1200 AA Hilversum
Phone: +31 35 711 38 74
Website: https://adalliancenl.nl/
Stakeholders: RTL Group
Status of the company: Owned by the channel
Type of company: Private
Number of employees: 180
Contact details
CEO of the sales house/Head of Sales dpt
Name: Ton ROZESTRATEN
Title: Chief Commercial Officer
Contact person
Name: Cindy Borrenbergs
Market data
Ownership/status of the TV channels commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Combination of (please specify): Free-to-air, Paid & Thematic
Names of TV channels commercialised by the sales house: RTL4, RTL5, RTL 7, RTL 8, RTL Z, Eurosport, ESPN, Ziggo Sport, 24 Kitchen, Comedy Central, Discovery, Comedy Central Extra, Discovery Science, TLC, MTV, National Geographic, Nat Geo Wild, Spike, FOX, Disney XD, Disney Channel, RTL Telekids, Nick Jr., Nickelodeon, History, Xite, AT5, CNN, RTL Crime, RTL Lounge, Discovery Investigation, Crime+Investigation, Animal Planet, E!, Insight TV, Out TV, Ons,
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others): ZiggoSport.nl, ESPN.nl, ComedyCentral.nl, 24Kitchen.nl, MTV.nl, Spike.nl, Nickelodeon.nl, NationalGeographic.nl, RTL Boulevard, RTL Nieuws, RTLZ.nl, VTBL.nl
Video streaming services (VOD, catch-up): RTL XL, DPlay, Videoland
Other: Divimove, RTL op Youtube, DPG Media online video, Adfactor network, Buienradar, Bright.nl, Twitter NL
Audience share of the channels commercialised by your sales house
Total (linear TV): 34,2%
Source: SKO, 2020 target audience 6+
Total (linear TV + VOSDAL): 39,7%
Source: SKO, 2020 target audience 6+
Total (linear TV + VOSDAL + TSV): 39,4%
Source: SKO, 2020 target audience 6+
Sales house’s market share:
Total (TV): 62,5%Source: Nielsen