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Sanoma Media Finland

Type: TV & Radio

Country: Finland

Address: PL 95 00089 Sanoma

Phone: +358-9-1221


Stakeholders: Sanoma

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 200

Contact details

CEO of the sales house/Head of Sales dpt

Name: Minna Andersson

Title: Head of TV, radio and events, B2B

Contact person

Name: Tina Åström & Leena Lampenius

Reference person

Head of B2B: Tuomas Airisto, Chief Commercial Officer, B2B

Head of Sales:Tero Huovila, Vice President, Sales

Head of Solutions: Karri Ahonen: Director, marketing, insight, products, contents

Head of Marketing and PR: Elina Bono, Head of Marketing

Head of Research: Kati Alijoki, Head of Insight

Head of European Affairs / Head of Legal:

Head of Pricing / Revenue Optimisation: Petri Lahikainen, Head of TV and Radio Development

Head of Video: Joonas Imeläinen, Head of Video and Development


Nelonen Media contacts:

Kari Laakso, President, Nelonen Media

Jenni Nummela, Director, VOD and Strategy

Jussi Suvanto, Director, Radio

Market data

Ownership/status of the TV channels/radio stations commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Free-to-air
Names of TV channels commercialised by the sales house: Nelonen, Jim, Liv, Hero
Names of radio stations commercialised by the sales house: Me Naiset Radio, Radio Suomipop, Radio Rock, HitMix, Loop, Helmiradio, Aito Iskelmä, Groove FM
Other media commercialised by the sales house:
Print: Helsingin Sanomat, Aamulehti, Satakunnan Kansa, Ilta-Sanomat, Aku Ankka, ET, ET Terveys, Gloria, Glorian koti, Glorian ruoka & viini, Hyvä terveys, Kodin Kuvalehti, HS Kuukausiliite Monthly Supplement, Matkaopas, Me Naiset, HS Meidän perhe, Sport, Suuri Käsityö, Tiede, Tiede Luonto, IS Sports Magazine
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):,,,, Me Naiset, Urheilulehti,,,,,,,,
Video streaming services (VOD, catch-up): Ruutu, Ruutu+


Audio (music streaming services / online radio / podcasts, etc.): Supla, Supla+


Audience share of the channels commercialised by your sales house
Total (linear TV): 36.4 % commercial share of viewing (includes Nelonen Media and FNG channels)
Source: Finnpanel Ltd, TAM, 2020, population 4+
Total (linear TV + VOSDAL): shares are not published
Total (radio): 32.9 % commercial share of listening
Source: Finnpanel Ltd, NRS, Jan-Dec 2020, population 9+

Sales house’s market share:
Total (TV): 39.9 %
Source: Kantar TNS, 2020
Total (radio): 36.9 %
Source: Kantar TNS, 2020



About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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