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Type: TV

Country: Sweden

Address: Tegeluddsvägen 3 – 11579 Stockholm

Phone: +46 8 459 40 00


Stakeholders: Telia Company

Status of the company: Owned by the channel

Type of company: Private

Number of employees: 500

Contact details

CEO of the sales house/Head of Sales dpt

Name: Casten Almqvist

Title: CEO, Head of TV4 Media, Telia Company

Contact person

Name: Emelie Olofsson

Reference person

Head of Sales: Malin Häger

Head of Marketing: Fredrik Ragell

Head of Communication / PR: Malin Willers

Head of European Affairs / Head of Legal: Ulrica Jensen

Head of Pricing / Revenue Optimisation: Linda Nordenson

Head of Digital: Mathias Berg

Market data

Ownership/status of the TV channels commercialised by the sales house: Private
Type of TV channels commercialised by the sales house: Free-to-air & Paid


Names of TV channels commercialised by the sales house: TV4, Sjuan, TV4 Sport, TV12, TV4 Guld, TV4 Fakta, TV4 Komedi, TV4 Film
Other media commercialised by the sales house:
Publishers’ websites (eg. broadcasters / media groups, individual channels, others):
Video streaming services (VOD, catch-up): C More, TV4 play


Audience share of the channels commercialised by your sales house

Total (linear TV): 34%
Source: MMS 2019, 3+
Sales house’s market share
Total (TV): 53.86%
Source: MMS Sifo RM 2019


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31