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egta position on the Digital Services Act (DSA) proposal

9 July 2021

egta publishes its position on the Digital Services Act (DSA) proposal, accessible here.


This paper puts forward recommendations to ensure the DSA maintains the goalsof the proposal while safeguarding the advertising-funded model of TV and radio broadcasters:

  • Display advertising should be understood as encompassing all formats;
  • Onlineplatforms should be understood to include advertising servers;
  • Hosting service providers should be required to comply with the consumer and privacy standards attached to the content disseminated, when displaying advertising;
  • Online platforms and very large online platforms (VLOPs) when displaying advertising should provide further information, enabling recipients to understand the selection of one service or product over another.


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

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