Press releases

World Radio Day 2024: 7 ways radio builds brands

The World Radio Alliance and egta uncover 7 reasons why radio is an effective medium for brand building. The compelling insights and argumentation, often forgotten by marketers, are backed by data and research from around the globe.

13 February 2024

Global TV champions accessibility

The focus of the 27^th edition of World TV Day is accessibility and TV’s commitment to being accessible to all. While Total TV is accessible anytime, anywhere, and on any device, it should be equally accessible to anybody, irrespective of one’s vision or hearing ability. This commitment to greater inclusion and accessibility is necessary not only for TV programming content but for TV advertising content too.

21 November 2023

TV around the world celebrates the power of attention

TV companies around the world celebrate World Television Day on 21 November to remind us of the attention-grabbing power that Total TV holds.

21 November 2022

EACA and WFA Join International Knowledge Exchange on Audience Measurement, Metrics and Data

Launched this year by CIMM and egta, the Exchange brings together international industry organizations to discuss latest global audience measurement innovations, initiatives and solutions. CIMM, egta, EACA and WFA to host next event on November 29 with speakers from NBCU, GroupM, Dentsu, Havas, Publicis, Attention Council, OpenAP, Omnicom, Unilever, PepsiCo, Deutsche Telekom, ANA, ISBA and more

15 November 2022

egta suspends relationship with Russian members due to the ongoing conflict in Ukraine

The Board of Directors of egta, the global trade body for TV and radio sales houses, has decided to immediately suspend its relationship with all Russian members of the association: EMG (Europa Media Group), Everest Sales, Gazprom-Media, Media-1, NRA (National Advertising Alliance) and Russian Media Group.

3 March 2022

Trade associations around the world launch the World Radio Alliance

On the occasion of World Radio Day and at the initiative of egta, 14 trade associations in Europe, the USA, Canada and Australia, are joining forces to form the World Radio Alliance.

10 February 2022

World Television Day celebrates today’s TV around the globe

TV companies around the world celebrate World Television Day on 21 November to remind us of television’s continuous and profound transformation to become TV, a Total Video experience. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide as an invitation to discover it all.

19 November 2021

Direct-to-consumer brands around the world embrace TV

As TV investments surpass pre-pandemic levels around the world, newly released international figures showcase how both direct-to-consumer brands and online giants are increasingly embracing TV to get their message across.

28 October 2021

TV drives business outcomes

Global TV Group arms advertisers with latest TV effectiveness evidence from around the world. Research collection demonstrates how TV works in every market, for all customer objectives.

30 April 2021

World Television Day celebrates a truth that holds around the globe: TV makes a difference

TV companies around the world celebrate World Television Day on 21 November to remind us that TV makes a difference in people’s lives. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide. The clip will be adapted and translated into many languages.

21 November 2020

Phasing-out of targeted advertising as suggested by the adopted JURI report on the Digital Services Act sends a potentially fatal message for the ad-financed sectors

On behalf of EMMA (European Magazine Media Association), ENPA (the European Newspaper Association) EPC (European Publishers Council), FEDMA (Federation of European Direct and Interactive Marketing), EGTA (Association of TV and radio sales houses), ZAW (German Advertising Federation), we would like to voice our strong concerns about some key parts of the EP adopted report on the Digital Services Act on 20 October.

The report presents several problematic and worrying aspects and is regrettably one-sided, as it suggests new restrictions on online advertising which would be detrimental to the ad-financed sectors such as the press and media

21 October 2020

The Global TV Group is proud to present its TV Glossary

The aim of this glossary is to provide you with an extensive overview of frequently used international terminology in our TV ecosystem - offering a clear explanation for each of them – and making it easier for you to understand, sell and buy television advertising.

1 August 2020

Worldwide figures underline the effectiveness of television advertising

The Global TV Group, the informal grouping of TV companies and sales houses’ trade bodies in Europe, the USA, Canada, Australia and Latin America, whose common goal is to promote television, has released the third edition of its Global TV Deck.

22 June 2020

World Radio Day 2020 - A day to embrace the Year of Sonic

egta is proud to present its new sonic logo (here) – to serve as an example and to encourage the global advertising community to embrace audio by becoming increasingly aware of its own sonic identity.

13 February 2020

World Television Day celebrates the diversity of TV content around the globe

TV professionals around the world celebrate World Television Day on 21 November to remind us that TV is so much more than linear viewing. As part of the annual United Nations initiative, a 30 second-spot will be broadcast on-air and shared online worldwide.

21 November 2019

TV industry raises the bar for cross-platform audience measurement

egta and The Global TV Group adopt TV Charter which sets higher standards with regards to measurability, transparency of data and accountability than any other medium

21 October 2019

egta's CEO Survey - a TV and Radio advertising industry in transformation

Over 100 CEO’s and senior executives from surveyed egta members – leading TV and radio sales houses across Europe and beyond – expect growth in ad spend for both Total Video and Total Audio in the next three years. An exclusive survey carried out by the Brussels-based trade association sheds light on the continued transformation the advertising industry is expecting.

12 July 2019

Latest publications by the European Audiovisual Observatory

Explore the latest publications and reports by the European Audiovisual Observatory.

8 July 2019

Broadcasters welcome P2B adoption

Broadcasters associations in Europe welcome the result of European Parliament’s vote on the ‘Platform-to-Business’ (or ‘P2B’) Regulation on 17 April.

17 April 2019

Thinkbox’s Lindsey Clay becomes President of the Global TV Group

26 March 2019

World Radio Day 2019 – a day to celebrate the power of radio.

13 February 2019

World TV Day 2018

WORLD TELEVISION DAY CELEBRATES THE QUALITY OF TV AROUND THE GLOBE.

Investments in TV programmes approaches 140 billion dollars.

21 November 2018

Revision of the Audiovisual Media Services Directive

egta – the association of television and radio sales houses – commends EU policymakers for reaching an agreement on a new Audiovisual Media Services Directive.

11 July 2018

Online businesses booming on TV

Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV

4 June 2018

World Radio Day 2018 - a day to celebrate the power of radio.

Radio broadcasters and their sales houses are this year again taking the opportunity of World Radio Day, as declared by UNESCO in November 2011, to invite the industry to celebrate a medium that forms a key part of the lives of millions of people around the world.

13 February 2018

World TV Day 2017: press release

World TV Day 2017: press releases are now available.

20 November 2017

TV and radio executives optimistic for growth, expect opportunities in a changing media landscape

TV and radio executives optimistic for growth, expect opportunities in a changing media landscape. Results of an exclusive egta survey reveal expectations for the industry.

21 June 2017

egta’s new president makes a call for the TV and radio industry enter a new era of transformation

Industry leaders stress the importance of coopetition for future growth at egta’s annual CEO and Top Executives Summit

20 June 2017

World Radio Day: Six key arguments for radio advertising

13 February 2017

Value of Advertising study

New study show economic benefits of advertising.

16 January 2017

PeppTV celebrates World TV Day as well!

PEPPTV publishes international figures showing the immense popularity of TV.

21 November 2016

2016 World Television Day

egta joins forces with EBU/ACT to celebrate World TV Day.
Global figures reveal once again how influential TV is today!

14 November 2016

TV TAKES GOLD IN RIO

Huge audiences around the world enjoy the Olympic Games on TV and online

This year’s Olympic Games in Rio were a massive TV and online hit in every corner of the globe. Nine countries have put together TV viewing data for the opening and closing ceremonies and for high performing Olympic moments.

29 August 2016

TV CELEBRATES EXTRA TIME DURING EURO 2016

Live football brings people together around TV, especially younger audiences

As Portugal’s Cristiano Ronaldo raised the Euro 2016 trophy in Paris on Sunday night, TV broadcasters around Europe celebrated outstanding viewing figures during the tournament.

14 July 2016

New figures show that TV is the world’s favourite video

PEPPTV: TV trade bodies from around the globe publish reports to put video consumption in perspective.

See how TV dominates the video landscape.

7 June 2016

World Radio Day: 7 Top Trends in Marketing in 2016: Radio Ready

egta celebrates World Radio Day on 13 February 2016.

13 February 2016

egta launches its new web platform

On 15 January 2015 egta launched its new web platform.

15 January 2016

2015 World Television Day

egta joins forces with EBU/ACT to celebrate World TV Day. Global stats reveal how TV dominates Millennials’ media lives:

Download

21 November 2015

More bangs for your bucks

European broadcasters demonstrate their optimism for 2015 and beyond

26 February 2015

World Television Day 2014

Television industry unites for United nations’ “World television day”

21 October 2014

PEPPTV: FIFA World Cup final

PEPP TV: FIFA World Cup final breaks records for TV broadcasters
As Philipp Lahm raised the FIFA World Cup trophy in the Maracana on Sunday night, TV broadcasters around the world joined in celebrating an outstanding set of results from the FIFA World Cup 2014.