request centre
Concept:
egta members can contact the team each time they have a question related to television/video or radio/audio advertising.
In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members' questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.
How does it work?
egta works on a "give and take"-basis : Please note that the results of surveys conducted by egta are made available to members who contributed to the survey. If you don't have access to a certain document despite being logged in as a member, it means that your company did not contribute to a given question. Don't worry, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.
Start date
End date
Type of request
Keywords
Request on changes in radio adsales policy20 November 2020 The compilation looks into how booking, modification and cancellation policies/practices have looked traditionally, how they might have changed since March, and finally, which policies you think may remain post-Covid. | Download | Preview |
Request on changes in TV adsales policy9 November 2020 The compilation looks into how booking, modification and cancellation policies/practices have looked traditionally, how they might have changed since March, and finally, which policies you think may remain post-Covid. | Download | Preview |
Request on live sports viewing trends (TV)28 October 2020 This request looks at sports viewing trends after various live sports has returned to the TV screen, in particular if there are indications that the lack of spectators/atmosphere at stadiums has affected TV viewing figures negatively? | Download | |
Request on Screenings, Back to Business (B2B) events (TV)27 October 2020 As a consequence of Covid-19, sales houses around Europe and beyond had to cancel their annual ‘screenings’ (or “back to business” events) – the B2B events where clients are introduced to new and existing advertising formats, and new programmes from the channels to buy into. This have opened new doors for sales houses to organise online events to inspire and inform clients. This compilation is meant to inspire each other with various communications/marketing initiatives. | Download | |
Request - egta survey on dance music stations (RADIO)5 October 2020 Overview of dance/club/electronic music radio stations on different markets and impact of COVID-19 on listening | Download | |
Request on impact of COVID-19 and lockdown measures on the radio audience measurement (RAM) across Europe (Radio)29 September 2020 The immediate impact of lockdown measures on the radio audience measurement largely depends on data collection methodology and and data reporting period. This summary offers insights from various markets and their approach.
| Download | |
Request on CPM-based pricing method for linear TV sales (TV)29 September 2020 This request examines the extent to which TV sales houses use CPM/CPT as the primary method to sell linear campaigns. | Download | Preview |
Request on digital ad formats (TV)14 September 2020 Insights about the types of digital ad formats sold by members sales houses, the rates applied, types of sales rates used beyond GRP-based prices and how the team selling digital formats sits withing the organisational structure | Download | Preview |
Request on Dynamic Pop-up (self-promo) optimal frequency29 June 2020 The request looks into dynamic pop-up/banners that appear on the TV screen announcing the next program or schedule changes etc. These self-promo messages generally appear just for a few seconds in some sort of creative box, pop-up or banner as an overlay to the ongoing programme. | Download | Preview |
RADIO LOCKDOWN SALES TACTICS24 June 2020 This egta compilation is focused on the commercial side of the radio business and specifically on the immediate responses of radio sales teams to the challenges associated with the COVID-19 crisis during the spring of 2020.
In this overview we have grouped the insights gathered from egta members into the following categories:
| Download | |
Radio initiatives in times of COVID: Ideas for Your Radio Station29 May 2020 Cases and examples of initiatives taken by radio companies during the COVID crisis. Includes cases in area of Music & concerts, Helping the community, local businesses, supporting essential workers, Entertaining listeners & their families and Bringing listeners together. | Download | |
The impact of COVID: egta Strategy Toolkit27 May 2020 Early on in the COVID crisis, the egta team launched this unique tool to help your teams stay informed, inspired and prepared to take the necessary emergency measures to tackle the crisis and prepare the industry for its future recovery. This document compiles ideas on business tactics to retain existing clients, special packages, general trends in programming, new formats and content, initiatives for viewer and listener retention and much more. | Download | |
Request on VOD Ad Tech Solutions25 May 2020 The request looks into different solutions/systems/providers that are being used on video on demand (VOD) platforms.
| Download | Preview |
Request on communication about the lockdown20 May 2020 egta request on exploring the communication about the end of the lockdown | Download | |
Request on Planning & Yield Management Software (TV)1 May 2020 Request recommending software for total video planning and yield management/price optimisation. | Download | Preview |
egta request on effects of COVID on radio listening1 April 2020 egta compilation of figures of rado listening during the COVID pandemic | Download | |
Request on members' audio ad servers and SSP providers (RADIO)1 April 2020 Overview of audio ad servers and SSP egta radio members are using | Download | |
egta's Adspend Barometer (TV)20 March 2020 The barometer includes data for March-December 2020: - Comparable market-level data on advertising dynamics – monthly TV ad spend per market in 2020 vs 2019 - Trends in key advertising sectors – monthly TV ad spend per sector and sector weight in 2020 vs 2019 | Download | |
egta's Adspend Barometer (RADIO)20 March 2020 The barometer includes data for March-December 2020: - Comparable market-level data on advertising dynamics – monthly radio ad spend per market in 2020 vs 2019 - Trends in key advertising sectors – monthly radio ad spend per sector and sector weight in 2020 vs 2019 | Download | |
Request on workflow software (TV)28 February 2020 This request looks into the platform/provider/application that sales house is using for workflow airtime sales contracts. | Download | Preview |
Request on Total Video Offer (TV) - Unification24 February 2020 The request gathers insights from various markets where multi-screen offers are available (linear TV & on-line video) | Download | Preview |
