egta members can contact the team each time they have a question related to television/video or radio/audio advertising.
In so doing, they can benchmark themselves against other similar companies in Europe and beyond, and feed answers and learnings directly into their strategies and decision-making. The answers to members' questions may be found in existing databases or by drawing on work carried out on a similar topic in the past. If not, egta conducts surveys either amongst the whole of its membership or, when appropriate, in smaller subsets of members.
How does it work?
egta works on a "give and take"-basis : Please note that the results of surveys conducted by egta are made available to members who contributed to the survey. If you don't have access to a certain document despite being logged in as a member, it means that your company did not contribute to a given question. Don't worry, you can request the empty questionnaire at all times, and we shall open the access to the full set of answers the minute you send us back your answers.
Type of request
Survey on Addressable TV market data (TV)
18 May 2022
With this questionnaire, we aim to gain valuable insights into the scope and size of addressable TV advertising across markets, how it is sold, and if there are any regulatory or technical limitations to scaling addressable TV advertising.
Survey on Sustainability and advertising initiatives (TV)
3 May 2022
egta survey on commercial ad initiatives specifically developed to 'reward' advertisers who provide sustainable products/services.
Survey on Access Services in TV Advertising (TV)
6 April 2022
This survey looks at the legal obligations and the technical solutions in place to make access services, also known as accessibility features, available both on content and on advertising, on linear TV as well as VOD (if applicable).
Request on radio sponsorship (RADIO)
18 March 2022
egta survey on radio sponsorship - sponsorship packages, formats, top client and effectiveness
Request on branded podcasts (RADIO)
18 February 2022
egta request on branded podcasts - whether radio stations produce and sell branded podcasts with examples of brands.
Request on the impact of cookie consent mechanisms (TV)
8 February 2022
This survey looks at the impact on online publishers/broadcasters of the implementation of mechanisms for collecting consent for cookies (and other tracking technologies).
Request on YouTube Monetisation (TV)
26 January 2022
This survey aims to gather information on how members monetise content on YouTube. These questions look at the way YouTube inventory is bought and sold, the revenue share models with YouTube as well as CPM figures and reporting of viewing figures.
Survey on Public Service Broadcasters (TV)
19 January 2022
This survey aims to gather information from public service broadcasters (PSB) on the following topics: regulatory restrictions, data protection, digital content monetisation / online platforms, and people management. The topics will then be discussed at a PSB Workshop in January 2022.
Request on Public Service Broadcasters' sponsored content on digital assets
18 January 2022
This compilation gathers insights from Public Service Broadcasters on how they run sponsored branded content on their digital and online assets.