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Events

Event - Presentation

MIM - Market Intelligence Meeting - by Kagiso Media

12 March 2024 - 13 March 2024

Madrid, Spain

Event - Session

Marketing & Sales Meeting - RADIO SESSION

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by RMS

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by TV3Group Latvia

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by RTL AdAlliance

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Prima

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Sky Media UK

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Vinted

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Altman Solon

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Copenhagen Institute for Futures Studies

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by NBCU & FreeWheel

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by RUV & Choicely

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by TBS

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Operative

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Streamhub

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by TV3 Latvia

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Futuri

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Skyrock

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Lux & 24 Media

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Radio Gong 96.3 & Studio Gong

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Odeeo

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Radiocentre

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Rai Pubblicità

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by TV3 & Power Hit Radio

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by TV3Group Latvia

5 October 2023

Riga, Latvia

Event - Presentation

Marketing & Sales Meeting - by Values.media

5 October 2023

Riga, Latvia

Event - Presentation

CEOs and Top Executives’ Summit - by audioXchange

1 June 2023 - 2 June 2023

Warsaw, Poland

Event - Presentation

MIM - Market Intelligence Meeting - by RMS Austria

1 March 2023 - 2 March 2023

Milan, Italy

Event - Presentation

MIM - Market Intelligence Meeting - by ARD Media

1 March 2023 - 2 March 2023

Milan, Italy

Event - Presentation

MIM - Market Intelligence Meeting - by Jellyfish

1 March 2023 - 2 March 2023

Milan, Italy

Event - Presentation

MIM - Market Intelligence Meeting - by Jellyfish

1 March 2023 - 2 March 2023

Milan, Italy

Event - Presentation

MIM - Market Intelligence Meeting - by Lavazza Group

1 March 2023 - 2 March 2023

Milan, Italy

Event - Presentation

Marketing & Sales Meeting - by RMS

6 October 2022

Stockholm, Sweden

Event - Presentation

CEOs and Top Executives’ Summit - by Joachim Feher, CEO, RMS Austria

9 June 2022 - 10 June 2022

Brussels, Belgium

Event - Presentation

Radio MIM - PART II - by RMS

9 March 2022

ONLINE ZOOM MEETING

Event - Presentation

CEO's & Top Executives’ Summit - by RMS

2 December 2021 - 3 December 2021

ONLINE ZOOM MEETING

Event - Presentation

Radio Market Intelligence Meeting - by RMS

3 March 2021 - 4 March 2021

ONLINE ZOOM MEETING

Event - Presentation

Voice strategy for radio broadcasters with RMS, BR Media & Vixen Labs - by BR Media, RMS, Vixen Labs

25 November 2020

ONLINE ZOOM MEETING

Event - Presentation

RADIO - CEO's and Top Executives’ Summit - by RMS

7 October 2020

ONLINE ZOOM MEETING

Event - Presentation

Market Intelligence Meeting - by RMS

30 January 2020

Paris, France

Event

Marketing & Sales Meeting

Tv & Radio

10 October 2019

Brussels, Belgium

Event - Session

Marketing & Sales Meeting - TV SESSION:Setting the stage

10 October 2019

Brussels, Belgium

Event - Session

Marketing & Sales Meeting - TV SESSION:Making addressable TV a reality today

10 October 2019

Brussels, Belgium

Event - Session

Marketing & Sales Meeting - TV SESSION:Advanced TV - Making TV easier to buy, more accountable and real-time

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by VIA

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by Commercial Works and Eat Your Greens

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by FreeWheel and Comcast

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by Mondelez International

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by Omnicom Media Group

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by egta

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by SevenOne Media

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by Dekoder

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by Sky UK

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by Adgile

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by DPG Media

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by Commercial Works & Eat Your Greens

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by RMS, AS&S

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by Next Media Solutions

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by RTL NL

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by Mirriad

10 October 2019

Brussels, Belgium

Event - Presentation

Marketing & Sales Meeting - by Smartclip

10 October 2019

Brussels, Belgium

Event

Marketing & Sales Meeting

Tv & Radio

10 October 2019

Brussels, Belgium

Event - Presentation

CEO & Top Executives Summit AGM 45 - by RMS

6 June 2019 - 7 June 2019

Prague, Czech Republic

Event - Presentation

CEO & Top Executives Summit AGM 45 - by L‘Oréal

6 June 2019 - 7 June 2019

Prague, Czech Republic

Event - Presentation

CEO & Top Executives Summit AGM 45 - by Havas Media, L‘Oréal, CBC/Radio-Canada, RMS

6 June 2019 - 7 June 2019

Prague, Czech Republic

Event - Presentation

Market Intelligence Meeting - by comrecon, AS&S, RMS

30 January 2019 - 31 January 2019

Budapest, Hungary

Event - Presentation

Market Intelligence Meeting - by RMS

30 January 2019 - 31 January 2019

Budapest, Hungary

Event - Presentation

Marketing & Sales Meeting - by Melbourne Business School

4 October 2018

Bucharest, Romania

Event - Presentation

Marketing & Sales Meeting - by Melbourne Business School

4 October 2018

Bucharest, Romania

Event - Presentation

Marketing & Sales Meeting - by RMS Austria

4 October 2018

Bucharest, Romania

Training

MarCom Bootcamp

25 June 2018 - 27 June 2018

Brussels, Belgium

Training - Presentation

MarCom Bootcamp - by RTL Group

25 June 2018 - 27 June 2018

Brussels, Belgium

Training - Presentation

MarCom Bootcamp - by egta

25 June 2018 - 27 June 2018

Brussels, Belgium

Training - Presentation

MarCom Bootcamp - by Starlight, Goldbach, SBS, ORF Eterprise, Btv, RTL Mediengruppe, ProPlus, Medialaan

25 June 2018 - 27 June 2018

Brussels, Belgium

Training - Presentation

MarCom Bootcamp - by April-und-Bonnie

25 June 2018 - 27 June 2018

Brussels, Belgium

Training - Presentation

MarCom Bootcamp - by The Communication Group

25 June 2018 - 27 June 2018

Brussels, Belgium

Training - Presentation

MarCom Bootcamp - by

25 June 2018 - 27 June 2018

Brussels, Belgium

Event - Presentation

CEO & Top Execs' Summit 2018 Madrid - by RMS

17 May 2018 - 18 May 2018

Madrid, Spain

Event - Presentation

Top Management Workshop On Online Audio Strategies - by RMS

28 February 2018

Brussels, Belgium

Event - Presentation

Market Intelligence Meeting 2018 - by AS&S, RMS

1 February 2018

Vienna, Austria

Event - Presentation

Market Intelligence Meeting 2018 - by RMS

1 February 2018

Vienna, Austria

Event - Presentation

Market Intelligence Meeting 2018 - by Rai Pubblicità

1 February 2018

Vienna, Austria

Event - Presentation

Marketing & Sales Meeting - by RMS

5 October 2017

Dublin - Ireland

Event - Presentation

Marketing & Sales Meeting - by RMS (Germany)

5 October 2017

Dublin - Ireland

Event - Presentation

CEO & Top Execs' Summit - Stockholm - by RMS

8 June 2017 - 9 June 2017

Stockholm, Sweden

Event - Presentation

Market Intelligence Meeting - by RMS, AS&S

2 February 2017

Rome

Event - Presentation

Market Intelligence Meeting - by RMS

2 February 2017

Rome

Event - Presentation

Market Intelligence Meeting - by Thinkbox

2 February 2017

Rome

egtabite 419: From Sound to Brand: Proving the Emotional Power of Radio

In this week’s egtabite, we showcase the latest German study from RMS, ARD MEDIA and Radiozentrale that was presented at the egta Market Intelligence Meeting in Milan. The experiment about a fictional chocolate brand strikingly demonstrates the emotional power of radio and the importance of creative audio elements in shaping brand perception.

Category: egtabites

Date: 10 March 2023

egtabite 416: First 3D audio campaign in the metaverse

In this week’s egtabite we visit the metaverse and look closer at one of radio’s early experiments in this virtual space. The metaverse is a hot topic in the media industry with both brands and media companies testing and exploring ways to attract new audiences especially amongst Gen Z.

Category: egtabites

Date: 10 February 2023

egtabite 403: RMS Podcast Ad Planner – making podcast campaigns easier to execute

Developing a strong podcast market requires the right tools to execute scalable advertising campaigns. In this week’s egtabite, we take a closer look at the newly-launched RMS Podcast Ad Planner, which was presented at the recent egta Marketing & Sales meeting in Stockholm.

Category: egtabites

Date: 4 November 2022

egtabite 397: ARN neuro research shows how brands can grab more attention using audio

In today’s egtabite, we take a closer look at insightful research by ARN Neurolab that uses cutting-edge neuroscience research to deliver a better understanding of consumer behaviour and provide new insights about the power of audio to inform better content creation, audience connection, and commercial investment.

Category: egtabites

Date: 23 September 2022

egtabite 390: LG Relies On 3D Audio in Podcast Ads

LG, the technology company used new 3D audio technology within a podcast campaign to promote their new headphones with noise cancellation. This was the first time LG used immersive audio to target consumers.

Category: egtabites

Date: 17 June 2022

egtabite 382: Unbeatable duo: audio and OOH advertising increase appetite for Magnum Classic

In this week’s egtabite we take a look at a new pre-campaign testing tool by RMS Germany that allows clients to optimise their audio and OOH campaigns. It proves that audio and OOH are a perfect match for delivering outstanding campaign results.

Category: egtabites

Date: 22 April 2022

egtabite 353: RMS Austria and LeadsRx Attribution Solution Deliver Success for Advertisers

In order to compete with online media and to help make the case for radio advertising’s effectiveness, it is essential for radio to be able to prove the positive impact it has on driving web traffic. Without proof of the “lift” radio contributes to marketing campaigns, online (or digital) channels are more than happy to claim all the credit for marketing success with what is known as “last-click attribution”. egtabites have previously featured case studies where attribution has helped marketers succeed. Today we are showcasing RMS Austria and its partnership with LeadsRx

Category: egta insights

Date: 10 September 2021

egtabite 326: Cases studies of voice monetisation

In this week’s egtabite we highlight selected case studies included in egta’s new publication Voice: Key insights for media companies into an emerging technology. This recent Insight digs deep into the current challenges and opportunities for voice, the leading players and devices in the voice ecosystem, the various ways to create and monetise voice experiences - while offering a glimpse into the future of this technology. The publication also includes an extensive overview of recent use cases from the radio and TV industry, together with various ways of monetising voice.

Category: egtabites

Date: 15 January 2021

egtabite301:Voice-enabled advertising on smart speakers – making radio ads interactive

Audio is more in demand than ever and reaching younger target groups via digital distribution is a big focus for the whole advertising industry. Smart speakers are one of the new attractive platforms that keeps growing, currently around 15 million households in Germany own at least one smart speaker.

Category: egtabites

Date: 15 May 2020

egtabite296:nutella Christmas campaign:radio as an effective amplifier in media mix

In Germany in its Christmas campaign, nutella used radio as one of its main media channels for the first time. In addition to a successful TV campaign, radio generated incremental awareness of the Christmas promotion as well as sales uplift and significant ROI well over 1 euro. This campaign shows that radio is a great amplifier when added to the media mix. The results of the campaign were analysed via Audioeffekt, a joint research initiative of the two leading radio sales houses in Germany – AS&S and RMS. It successfully demonstrates the effectiveness of audio advertising on sales and a brand’s positioning.

Category: egtabites

Date: 3 April 2020

egtabite 242 bis: Your favorite radio case studies of 2018

Category: egtabites

Date: 21 December 2018

egtabite 232: RMS Speed Challenge – boosting radio creativity and developing new business

In this week’s egtabite we showcase a project of RMS Austria, designed to attract new clients to radio and to encourage young creatives to make the most of radio advertising in the process.

Category: egtabites

Date: 12 October 2018

egtabite 227: Channel 4 pioneers the world’s first AI driven TV advertising technology.

Category: egtabites

Date: 7 September 2018

egtabite 217: RMS Audio DMP: Data-driven audio advertising

RMS is the biggest sales house for audio inventory on the German market, selling the portfolio of its subsidiaries – radio stations across Germany. In 2015 RMS ran their first programmatic campaign and started looking into options on how to enter the data market. But first, in order to increase the CPM on their programmatic offer, RMS needed to improve its data capabilities.

Category: egtabites

Date: 27 April 2018

egtabite 164: Convergence research demonstrates the impact and complementarity of FM and online audio campaigns

As the audience of online radio continues to grow, media buyers and planners are demanding proof of the effectiveness of their digital audio campaigns. RMS, the German audio sales house, has a long history of research proving the power of FM radio, and to meet the demands of its clients for convergence research, the company has developed a new tool called RMS AUDIO TOTAL Tracker. This analyses the effectiveness of campaigns delivered to three different groups of listeners: FM radio exclusive listeners, online audio exclusive listeners and those who listen to both (mix listeners).

Category: egtabites

Date: 10 February 2017

egtabite 136: Radiocentre UK is making marketers see radio differently

Radiocentre, the industry body for UK commercial radio, came up with a "personalised" radio campaign that sought to persuade a range of marketers to invest more in radio and to see radio differently. Sharing this case with you is part of our ongoing initiative to spread great cases studies about the power of radio advertising - Share the Radio Love!

Category: egtabites

Date: 3 June 2016

egtabite 123: Turning off the lights helps Italy’s Rai win big with advertisers

This egtabite is all about the connection between great content and increased advertising revenues ... and, of course, how radio can make the world a better place! Rai Radio 2, the Italian public broadcaster’s station specialised in talk programming and popular music, is home of the long running show Caterpillar. This show, powered by its charismatic presenter Filippo Solibello, has developed a distinctive voice around sustainability and environmental issues, making it a very attractive platform for major brands. The station, supported by its sales house Rai Pubblicità, attracts significant additional advertising revenues each year through two highly successful initiatives.

Category: egtabites

Date: 26 February 2016

World Radio Day: 7 Top Trends in Marketing in 2016: Radio Ready

egta celebrates World Radio Day on 13 February 2016.

Category: Press releases

Date: 13 February 2016

egtabite 121: World Radio Day: 7 Top Trends in Marketing in 2016: Radio Ready

To celebrate the World Radio Day 2016 and radio’s power as a marketing platform, egta takes a look at the marketing trends shaping this year and identifies how radio innovates along with marketers’ priorities. Via a series of pioneer case studies and in an infographic, we bring you the best of radio innovation from around the world at a glance.

Category: egtabites

Date: 12 February 2016

egtabite 115 : RMS and Burger King: delivering Germany’s first programmatic audio campaign

This week’s egtabite showcases a highly significant event for the radio industry: German sales house RMS delivered an industry-first programmatic audio campaign for Burger King. In a partnership that involved RMS working alongside Amnet (Dentsu Aegis Network's programmatic buying unit) and tech provider AppNexus, the campaign allowed the client to buy pre-stream audio spots across the RMS web radio network and display advertising, controlled and optimised in real time.

Category: egtabites

Date: 11 December 2015

egtabite 109: RMS and PayPal: radio drives traffic to the web!

This week’s egtabite is a classic example of radio advertising’s ability to drive traffic to the web and help e-commerce businesses find new customers, which is a particularly hot topic today. A new test campaign by the German audio sales house RMS, which represents the majority of the country’s private radio broadcasters and online audio companies for national advertising, for the online payment provider PayPal, offers compelling proof that audio advertising can deliver impressive results.

Category: egtabites

Date: 30 October 2015

egtabite 103: An uncontrollable desire to sing!

This week’s egtabite features an award-winning and highly effective marketing campaign by the French speaking radio station Nostalgie, which took Gold at the 2015 Effie Awards Belgium. By developing a multi-faceted and consistent marketing approach, Nostalgie successfully gained audience share from its rivals and refreshed the station’s brand image, without having to increase its marketing budget or change its musical programme.

Category: egtabites

Date: 18 September 2015

egtabite 83: Unlocking the mobile market through data-over-audio

This week’s egtabite explores Proximity Marketing, an advertising phenomenon that made headlines throughout 2014 and potentially unlocks the growing mobile adspend sector for innovative radio broadcasters.

Category: egtabites

Date: 20 February 2015

egtabite 76: Proving the effectiveness of TV advertising in a fragmented digital world. Marketing mix modelling technology by marketingQED

With the proliferation of digital media outlets and thus new ways to spend marketing budgets, clients demand reliable ROI indicators for their campaigns. The need to go beyond the traditional media KPIs to determine the real impact of marketing requires mix modelling analysis that can prove the power of TV in terms of sales and profits.

Category: egtabites

Date: 5 December 2014

egtabite 46: Audioeffekt – A joint research initiative that demonstrates the effectiveness of radio

This week’s egtabite showcases one of the many interesting topics raised at egta’s Research meeting in Warsaw. The two German leading sales houses, RMS and AS&S, joined forces to create a research brand that shows, through hard data, how radio impacts consumers. This initiative is highlighted on egta’s world radio day website amongst other examples of ienitiatives aimed at promoting radio.

Category: egtabites

Date: 28 February 2014

egtabite 13: Radio creativity

This week’s egta bite is inspired by our recent workshop, kindly hosted by Var, that focused on creativity in radio advertising. Since we heard many inspiring and great ideas that all underlined the importance of creativity for radio advertisement, we decided to share five of them with you and hopefully spark your own creative concepts.

Category: egtabites

Date: 26 April 2013

egtabite 11: RMS Brand Day

Brand Days places the spotlight on a brand or product throughout a day, using a variety of creative integrations and ensuring full transfer of the listener’s trust in their station to the brand that is being promoted or celebrated.

Category: egtabites

Date: 12 April 2013