What are the market-level initiatives to automate the buying and selling process of radio across various radio markets?

Category: Requests

Date: 30 December 2023

How can we prove attribution for radio campaigns? How does radio drive web traffic and works for D2C brands?

Category: Requests

Date: 30 December 2023

Insights on spot delivery deadlines on radio and the evolution in recent years.

Category: Requests

Date: 8 December 2023

What is the latest research on attention looking into radio?

Category: Requests

Date: 27 November 2023

How is AI impacting radio? What are the initiatives radio companies are launching using AI for spot creation, sales, marketing and more

Category: Requests

Date: 27 November 2023

The survey looks into egta members that have already tried or considered any kind of shift in their TV/video inventory strategy from GRP to CPM-based selling.

Category: Requests

Date: 1 April 2023

In this week’s egtabite, we showcase the latest German study from RMS, ARD MEDIA and Radiozentrale that was presented at the egta Market Intelligence Meeting in Milan. The experiment about a fictional chocolate brand strikingly demonstrates the emotional power of radio and the importance of creative audio elements in shaping brand perception.

Category: egtabites

Date: 10 March 2023

Category: EU News

Date: 6 March 2023

In this week’s egtabite we visit the metaverse and look closer at one of radio’s early experiments in this virtual space. The metaverse is a hot topic in the media industry with both brands and media companies testing and exploring ways to attract new audiences especially amongst Gen Z.

Category: egtabites

Date: 10 February 2023

In this week’s egtabite, we take a closer look at Radiocentre UK’s newest research – Generation Audio. This study examines the drivers behind continued growth in the audio landscape - for both listeners and advertisers - identifying the reasons people listen to audio entertainment and understanding the opportunities these present for advertisers. The report is built on two new proprietary research studies conducted on behalf of Radiocentre by independent research agency Differentology. Both studies were conducted with a base of weekly commercial audio listeners, broadly representative in terms of age, gender, social grade, regional breakdown, and additionally profiled against RAJAR MIDAS in terms of commercial audio listening behaviour.

Category: egtabites

Date: 27 January 2023

We kick off our 2023 radio egtabites with an initiative from a French radio company that made the most of the FIFA World Cup 2022 in Qatar by pulling in fans and listeners across platforms, scoring impressive results for their digital extensions.

RMC (French talk, news and sports radio) was the official radio broadcaster to air the FIFA World Cup in 2022. During the games, the radio station put together an exceptional programme for listeners, including a digital “event radio” devoted 100% to the World Cup, featuring dedicated podcasts, social media content, live commentaries of all the matches from Qatar, and more.

Category: egtabites

Date: 13 January 2023

Category: egtabites

Date: 9 December 2022

In this week’s egtabite we take a closer look on new research from Nielsen published by the Audio Active Group in the US. It shows why a blend of digital ad platforms and AM/FM radio is one of the most powerful combinations in media.

Category: egtabites

Date: 18 November 2022

Category: Press releases

Date: 15 November 2022

Developing a strong podcast market requires the right tools to execute scalable advertising campaigns. In this week’s egtabite, we take a closer look at the newly-launched RMS Podcast Ad Planner, which was presented at the recent egta Marketing & Sales meeting in Stockholm.

Category: egtabites

Date: 4 November 2022

To respond to a positioning vacuum and a lack of any radio sector authority in Ireland, RTE and Independent Broadcasters of Ireland came together in spring 2022 to form a new trade body – Radiocentre Ireland. In this week’s egtabite, we take a closer look at how a new trade body such as Radiocentre Ireland successfully managed to drive the conversation around radio and became a reference point on the market within just a few months of it’s launch.

Category: egtabites

Date: 21 October 2022

LG, the technology company used new 3D audio technology within a podcast campaign to promote their new headphones with noise cancellation. This was the first time LG used immersive audio to target consumers.

Category: egtabites

Date: 17 June 2022

In this week’s egtabite we spotlight an example of a brilliant long-term collaboration between KFC and Bauer Media Audio UK. As the headline sponsor of a popular afternoon show, KFC was at the forefront of their customers’ mind, especially for those looking to get their fix of fiery chicken fun.

Category: egta insights

Date: 20 May 2022

In this week’s egtabite we showcase a creative campaign that was recently presented at egta’s Online Talk on creativity in radio/audio. Intergreate, the creative hub of DPG Media Advertising (leading media sales house in Flanders, Belgium) cooperated with a car brand in an immensely successful competition that both excited listeners and generated a huge buzz.

Category: egtabites

Date: 9 May 2022

In this week’s egtabite we take a look at a new pre-campaign testing tool by RMS Germany that allows clients to optimise their audio and OOH campaigns. It proves that audio and OOH are a perfect match for delivering outstanding campaign results.

Category: egtabites

Date: 22 April 2022

In this week’s egtabite we spotlight a new study from France proving that radio is a performance booster. Results of the study show that radio is a competitive medium that delivers high ROI, optimises the efficiency of other media (online and offline), is a key for reaching B2B audiences and high-potential customers, generates drive to web, and is efficient for promotional communications and branding campaigns. This study was presented at egta radio MIM.

Category: egtabites

Date: 25 March 2022

egta survey on radio sponsorship - sponsorship packages, formats, top client and effectiveness

Category: Requests

Date: 18 March 2022

Radio Connects (the not-for-profit trade association for the Canadian Radio Industry) commissioned Nielsen to conduct a review of the activity of major CPG brands in Canada that used radio as part of their media mix over the last 5 years. Nielsen looked at more than 1000 case studies from 2015 to 2020. They evaluated ROI using their Marketing Mix Modelling (MMM) norms across TV, radio, OOH, online and trade activity to understand how radio impacted total market ROI. Nielsen also analysed how radio worked in synergy with other media to improve sales volumes for CPG brands.

Category: egtabites

Date: 25 February 2022

On the occasion of World Radio Day and at the initiative of egta, 14 trade associations in Europe, the USA, Canada and Australia, are joining forces to form the World Radio Alliance.

Category: Press releases

Date: 10 February 2022

In the first radio egtabite of 2022, we take a closer look at an annual charity event that evolved over the years into an all-encompassing fund-raising initiative for non-profit organisations that engages listeners of all ages.

Category: egtabites

Date: 14 January 2022

The last egtabite of 2021 features the most interesting business case studies of the second half of the year. We invite you to rediscover these great insights and creative innovations our members have so kindly shared with us over the past six months.

Category: egtabites

Date: 17 December 2021

Question on what indicator do egta members use to measure the audience of online radio stations, for example Average Active Sessions.

Category: Requests

Date: 22 October 2021

• which facets of their company’s business operations are served by specialised software or dedicated technical solutions;
• what types of IT products they use and who are the technology providers behind them.

Category: Requests

Date: 15 September 2021

In order to compete with online media and to help make the case for radio advertising’s effectiveness, it is essential for radio to be able to prove the positive impact it has on driving web traffic. Without proof of the “lift” radio contributes to marketing campaigns, online (or digital) channels are more than happy to claim all the credit for marketing success with what is known as “last-click attribution”. egtabites have previously featured case studies where attribution has helped marketers succeed. Today we are showcasing RMS Austria and its partnership with LeadsRx

Category: egta insights

Date: 10 September 2021

Radio listening dynamics (Reach & ATL) among different target groups (2013-2020)

Category: Requests

Date: 22 July 2021

examples of radio content and shows revolving around food and gastronomy from various markets

Category: Requests

Date: 8 June 2021

In this week’s egtabite we showcase a cross-media campaign for an online meal kit delivery service in South Africa. The campaign created brand awareness and drove new sign ups thanks to an integrated campaign and innovative competition using regional radio.

Category: egtabites

Date: 4 June 2021

Examples of luxury brands targeting consumers with high-purchasing power that advertise on radio

Category: Requests

Date: 25 May 2021

Radio is traditionally used for activation campaigns that bring short term uplifts in sales. But radio can help brands create mental availability, through high reach and continuity, and affect purchase probabilities, i.e. impacting the underlying consumer habits to buy a specific brand over many buying cycles. Even small changes can add up to millions in additional sales over time. In this week’s egtabite, we take a closer look at a German study proving the long-term effects of radio adverising.

Category: egtabites

Date: 21 May 2021

In this week’s egtabite, we look at examples of business solutions that NRJ Global (FR) recently developed following a client centric approach, operational simplification and innovation to support brands and their agencies in a fast-changing landscape.

Category: egtabites

Date: 7 May 2021

Global TV Group arms advertisers with latest TV effectiveness evidence from around the world. Research collection demonstrates how TV works in every market, for all customer objectives.

Category: Press releases

Date: 30 April 2021

By developing a precise attribution model, Talpa Network are able to measure radio’s ability to drive web conversions. Their dedicated team supports e-commerce players with conversion strategies and response measurement.

Category: egtabites

Date: 23 April 2021

egta survey on the size of online audio market and ad insertion providers and strategies

Category: Requests

Date: 20 April 2021

To evaluate the effectiveness and efficiency of radio as a medium and an advertising channel, as well as to demonstrate the strength of Gazprom-Media radio brands (GPMR), the sales house Gazprom-Media conducted a special study in 2020. The research demonstrates the impact of radio across a range of brand metrics including contribution to online-traffic. It had a unique ad-hoc methodology, developed in cooperation with Kantar Russia, and included several categories: FMCG, banks and real estate

Category: egtabites

Date: 12 March 2021

Category: egta insights

Date: 13 February 2021

In this week’s special edition of our egtabite, we grab the opportunity to celebrate the upcoming World Radio Day that takes place tomorrow – the 13th of February. It is an occasion to communicate loudly and proudly about radio and its strengths as a medium. The day is an invitation for the industry to (re-)discover radio/audio; an efficient and fully digitally transformed medium and its core strengths

Category: egtabites

Date: 12 February 2021

In this week’s egtabite we highlight selected case studies included in egta’s new publication Voice: Key insights for media companies into an emerging technology. This recent Insight digs deep into the current challenges and opportunities for voice, the leading players and devices in the voice ecosystem, the various ways to create and monetise voice experiences - while offering a glimpse into the future of this technology. The publication also includes an extensive overview of recent use cases from the radio and TV industry, together with various ways of monetising voice.

Category: egtabites

Date: 15 January 2021

Category: egta insights

Date: 15 December 2020

In today’s egtabite we take a closer look at special project from Russia, a series of streamed concerts in the unique and attractive setting of a famous panorama tower, which attracted millions of viewers and listeners across platforms.

Category: egtabites

Date: 11 December 2020

The compilation looks into how booking, modification and cancellation policies/practices have looked traditionally, how they might have changed since March, and finally, which policies you think may remain post-Covid.

Category: Requests

Date: 20 November 2020

Listening in car is still of paramount importance to radio, even in the pandemic a major part of listening takes place while driving. A new, innovative pilot study from the US used connected cars to understand the impact of radio ads for consumers on the move. It proved the efficacy of radio ads and showed the way for in-car attribution. This study heralds a new way through which radio broadcasters can partner with advertisers and automakers to prove radio advertising works.

Category: egtabites

Date: 13 November 2020

With many physical stores closed, e-commerce is booming more than ever. In this week’s egtabite we bring you several case studies of e-commerce clients that successfully used radio in their campaigns. We hope these examples will be helpful to you when approaching these types of clients on your markets.

Category: egtabites

Date: 30 October 2020

In this week’s egtabite we look at a US study by podcast network Wondery and Mindshare’s NeuroLab called "Your Brain on Podcasts”. This research demonstrates how audio storytelling outperforms visual storytelling on social media for emotional impact across categories, with podcast ads growing subconscious brand trust, as well as increasing memory encoding and emotional intensity. This kind of study is useful to attract new brands to podcast advertising by demonstrating its impact.

Category: egtabites

Date: 16 October 2020

Overview of dance/club/electronic music radio stations on different markets and impact of COVID-19 on listening

Category: Requests

Date: 5 October 2020

egta welcomes you back after the summer break with case studies of advertisers that either decided to try out radio for the first-time during lockdown, or to creatively adapt their existing radio campaigns. The examples below illustrate the resilience of radio as a medium and the added value it brings to the media mix. We hope these case studies will serve as an inspiration and arguments for clients on your own markets to include radio in their campaigns and achieve similar great results.

Category: egtabites

Date: 4 September 2020

The last egtabite before our summer break features the most interesting of topics: the egtabites! Proudly looking back at the first half of 2020, we’ve compiled the ultimate list of your favourite case studies. We invite you to rediscover these clever insights and creative innovations our members have so kindly shared with us over the past six months.

Category: egtabites

Date: 3 July 2020

One of the cases featured in our latest compilation Radio Lockdown Sales and Prospecting Tactics, is a case from South Africa where a radio company managed to generate new business (leads) and PR by promoting the offer of free airtime as a community service to local companies.

Category: egtabites

Date: 26 June 2020

This egta compilation is focused on the commercial side of the radio business and specifically on the immediate responses of radio sales teams to the challenges associated with the COVID-19 crisis during the spring of 2020.

In this overview we have grouped the insights gathered from egta members into the following categories:

• CLIENT RETENTION TACTICS – how to keep advertisers on air;
• PROSPECTION TACTICS – new categories, new advertisers, new approaches to business development;
• COMMUNICATION WITH CLIENTS AND PROSPECTS during a lockdown. 

Category: Requests

Date: 24 June 2020

New research on FMCG advertising by Radiocentre and Shoppercentric in the UK, Building Shelf Awareness, considers how live radio reaches 38% of people travelling by car to buy groceries (13 times more than the reach of the next largest editorial media)* and explores the significant effect this can have on shoppers’ purchasing decisions once they are in the store.

Category: egtabites

Date: 12 June 2020

As people are venturing outside with the gradual end of lockdown measures in the Netherlands as in most markets, OOH advertising is again gaining importance. In this week’s egtabite we see how the campaign for the fictional 'Plankton Pancake' flawlessly demonstrates that radio and outdoor advertising reinforce each other.

Category: egtabites

Date: 2 June 2020

Cases and examples of initiatives taken by radio companies during the COVID crisis. Includes cases in area of Music & concerts, Helping the community, local businesses, supporting essential workers, Entertaining listeners & their families and Bringing listeners together.

Category: Requests

Date: 29 May 2020

This week’s egtabite puts the spotlight on RTL AdConnect, the international Total Video sales house of RTL Group, and the launch of its unique automated platform to buy programmatic ad campaigns across the continent on connected TV: VMP Connect.

Category: egtabites

Date: 22 May 2020

egta request on exploring the communication about the end of the lockdown

Category: Requests

Date: 20 May 2020

Audio is more in demand than ever and reaching younger target groups via digital distribution is a big focus for the whole advertising industry. Smart speakers are one of the new attractive platforms that keeps growing, currently around 15 million households in Germany own at least one smart speaker.

Category: egtabites

Date: 15 May 2020

In Germany in its Christmas campaign, nutella used radio as one of its main media channels for the first time. In addition to a successful TV campaign, radio generated incremental awareness of the Christmas promotion as well as sales uplift and significant ROI well over 1 euro. This campaign shows that radio is a great amplifier when added to the media mix. The results of the campaign were analysed via Audioeffekt, a joint research initiative of the two leading radio sales houses in Germany – AS&S and RMS. It successfully demonstrates the effectiveness of audio advertising on sales and a brand’s positioning.

Category: egtabites

Date: 3 April 2020

egta compilation of figures of rado listening during the COVID pandemic

Category: Requests

Date: 1 April 2020

The barometer includes data for March-December 2020:

-       Comparable market-level data on advertising dynamics – monthly radio ad spend per market in 2020 vs 2019

-       Trends in key advertising sectors – monthly radio ad spend per sector and sector weight in 2020 vs 2019

Category: Requests

Date: 20 March 2020

Automation streamlines radio booking and traffic, making it easier to buy and sell with faster, more dynamic delivery of radio spots. An added data layer brings higher value; making radio advertising more immediate and relevant for the listeners and more attractive to advertisers.  In this week’s egtabite we look at cases of data driven advertising for broadcast radio from Swiss Radioworld using Google trends, weather data and other data sources to trigger radio campaigns

Category: egtabites

Date: 20 March 2020

To evaluate the effectiveness and efficiency of radio as a medium and advertising channel as well as to demonstrate the strength of TF1’s Les Indés radio brands, TF1 conducted three research studies in 2019. All three studies demonstrate the impact of radio across a range of metrics including contribution to sales and ROI.

Category: egtabites

Date: 21 February 2020

egta is proud to present its new sonic logo (here) – to serve as an example and to encourage the global advertising community to embrace audio by becoming increasingly aware of its own sonic identity.

Category: Press releases

Date: 13 February 2020

Radiocentre’s new ad campaign promotes the power of the medium at the heart of the audio revolution. The campaign is to remind advertisers about the scale and scope of the original influencer, focusing on three pillars of radio’s strengths: Trust, reach and cut through.

Category: egtabites

Date: 24 January 2020

Your favourite radio case studies of 2019

Category: egtabites

Date: 20 December 2019

The request looks at examples of planning simulation tools for radio or TV that would be available online for a potential client.

Category: Requests

Date: 18 December 2019

Karnaval Media Group has found a way to turn some of their radio listeners into customers by offering special packages to SMEs and positioning radio as a business partner that helps to grow their business.

Category: egtabites

Date: 29 November 2019

In this week’s egtabite we take a closer look at two initiatives from the US that help clients make the most of audio across all platforms. They can serve as an inspiration for radio publishers how to position themselves as true experts on audio that help clients leverage the scale and reach of audio as well as the creative and innovation potential of new platforms.

Category: egtabites

Date: 4 October 2019

Category: egtabites

Date: 20 September 2019

Summer is over but egta will keep you in a sunny mood for a bit longer with this week’s egtabite. We look at Absolute radio’s campaign promoting the biggest star-filled blockbuster of the summer – Once Upon a Time… in Hollywood.

Background

Category: egtabites

Date: 6 September 2019

Category: Press releases

Date: 12 July 2019

This request looks into different training initiatives among sales houses for agencies aimed at re-educating (and re-motivating) planners - especially those who are digitally native.

Category: Requests

Date: 9 July 2019

The last egtabite before our summer break features the most interesting of topics: the egtabites! Proudly looking back at the first half of 2019, we’ve compiled the ultimate list of your favourite case studies. We invite you to rediscover these great insights and creative innovations our members have so kindly shared with us over the past six months.

Category: egtabites

Date: 5 July 2019

This request looks into different initiatives on shortening the ad load

Category: Requests

Date: 28 June 2019

This survey helps to get a better understanding of what SVOD and AVOD mean for our members business and to provide you with a useful benchmark.

The survey consists of 3 parts:

Category: Requests

Date: 20 June 2019

This request looks at the availability of addressable TV among members, and specifically whether a planning/self-service tool for addressable TV campaigns is in use.

Category: Requests

Date: 18 June 2019

Radiocentre UK’s new study debunks the myth that people do not process radio advertising because they are busy doing other things. In fact, it says, those activities can reinforce messages heard on the radio.

This study investigates through the lens of radio advertising how speaking to people at relevant moments can enhance advertising engagement and memorability, and explores how these effects can be amplified through targeting and creative strategies.

Category: egtabites

Date: 17 May 2019

Category: egtabites

Date: 3 May 2019

The situation in financial and investment markets is as dynamic as traffic, it changes every minute. The CSOB bank decided to capitalise on this with their new radio campaign together with Radio Expres, the most listened-to commercial radio in Slovakia for the last 15 years, with a 22,4% market share

Category: egtabites

Date: 19 April 2019

Weathershield, a Dulux sub-brand of exterior paint, renovated its creative and media strategy by centering it around a radio campaign and an online film - a winning combination that helped boost sales by 15%.

Category: egtabites

Date: 5 April 2019

Category: egtabites

Date: 22 March 2019

Category: egtabites

Date: 8 March 2019

Category: egtabites

Date: 22 February 2019

Online activity and interactions with brands are essential part of people’s lives and radio has proven itself to be a great driver of web search and traffic to advertisers’ websites. It’s essential to have studies like the ones in this compilation, to correctly attribute the effect radio has on online activity and to prove to clients, what triggered this activity in a first place.

Category: Requests

Date: 14 February 2019

Category: Press releases

Date: 13 February 2019

The Spot on Podcast #2

Category: egtabites

Date: 8 February 2019

Category: egtabites

Date: 25 January 2019

Category: egtabites

Date: 18 January 2019

Marionnaud, the perfume and cosmetics store, wanted to position itself towards young shoppers, especially young women under 30. Together with KRONEHIT, Austria’s largest commercial radio station, they developed the BFF Speed Shopping Date concept, tapping into close female friendships and testing how well best friends knew each other.

Category: egtabites

Date: 11 January 2019

Category: egtabites

Date: 21 December 2018

Category: egtabites

Date: 14 December 2018

Examples of creative and non spot advertising formats from egta members incl. branded content, sponsorship, events etc.

Category: Requests

Date: 13 December 2018

A presentation that summarises current state of RAM in Europe and looks at challenges and future developments.
Additional resources on this topic:

• egta insight
• workshop on PPM switch 
• egta Radio Focus database

Category: Requests

Date: 13 December 2018

Category: egtabites

Date: 30 November 2018

In this week’s egtabite we showcase a brand building campaign with audio at its heart that smartly combines a podcast, radio promotion and sponsored articles around a topic that resonates greatly with listeners but is not necessarily the easiest to tackle – brain well-being.

Category: egtabites

Date: 23 November 2018

In this week’s egtabite we showcase a project of RMS Austria, designed to attract new clients to radio and to encourage young creatives to make the most of radio advertising in the process.

Category: egtabites

Date: 12 October 2018

Category: egtabites

Date: 14 September 2018

A request providing a broader overview of the revenue share and effectiveness of product placement and branded content formats for sales houses across the egta network.

Category: Requests

Date: 28 June 2018

Maintaining a long-term sponsorship commitment and branded content partnership with a client can prove to be a challenge for radio companies. In today’s egtabite, we are showcasing an example of such a successful cooperation with a brand that is not the most obvious, when thinking about a radio morning show – the pet insurance company Agria. Agria has been a sponsor of RIX FM Morning Zoo for four years running and the partnership continues to grow beyond the show with a podcast and live events cooperation.

Category: egtabites

Date: 15 June 2018

While programmatic is becoming a major trading method for visual digital advertising formats, for audio it has so far been more of a buzzword. However, programmatic audio is now getting a boost with the main audio streaming services like Spotify, Pandora, SoundCloud and others enabling programmatic buying. Additionally, Google has just announced that marketers can now buy audio ads through its DoubleClick Bid Manager demand-side platform. For the moment, marketers can access advertising inventory from Google Play Music, Spotify, SoundCloud and TuneIn with Pandora to be added soon.

Category: egtabites

Date: 1 June 2018

RMS is the biggest sales house for audio inventory on the German market, selling the portfolio of its subsidiaries – radio stations across Germany. In 2015 RMS ran their first programmatic campaign and started looking into options on how to enter the data market. But first, in order to increase the CPM on their programmatic offer, RMS needed to improve its data capabilities.

Category: egtabites

Date: 27 April 2018

egta request on publishers' experiences with different ad platforms used to monetize online video (standard and programmatic).

Category: Requests

Date: 19 April 2018

Category: egtabites

Date: 30 March 2018

Survey on the FMCG products advertised on radio

Category: Requests

Date: 29 March 2018

Re-evaluating Media is a study commissioned by Radiocentre and independently conducted by Ebiqiuity which makes an impartial and robust re-evaluation of online and offline media. The results highlight a major discrepancy between perceptions of individual media and investments allocated to them, especially in the case of radio.

Category: egtabites

Date: 16 March 2018

In today’s digital world, consumers’ path to purchase almost always includes using a search engine. “Radio Drives Search,” the new study conducted by research company Media Monitors in association with the Radio Advertising Bureau, proves that advertising on radio drives a 29% incremental lift in brand online search results. Radio can play a pivotal role in influencing a consumer’s path to purchase, as they continue to learn about and shop for brands and products across a multitude of devices.

Category: egtabites

Date: 2 February 2018

Category: egta insights

Date: 1 February 2018

In today’s egtabite we see how investing in audio creativity and audio concepts helps position audio in the minds of agencies, keeps existing clients happy and attracts new ones.

Category: egtabites

Date: 19 January 2018

In the first egtabite of 2018 we are taking you on an epic road trip through South Africa via Primedia Broadcasting’s radio and online branded content campaign for the South African Tourism office.

Category: egtabites

Date: 5 January 2018

Category: egtabites

Date: 22 December 2017

With this week’s egtabite we would like to introduce one of the innovative companies working in the audio area egta recently met with during the Radio Study Trip to California.

Launched in 2015, Otto Radio offers users a way to listen to spoken-word audio – primarily news, podcasts and audiobooks – personalised to each listener’s unique set of interests. In much the same way that Pandora leverages the Music Genome Project to personalise music, Otto Radio personalises news, podcasts, audiobook recommendations and other audio storytelling formats. Otto Radio cooperates with audio publishers and offers them an additional distribution channel and repurposing of their spoken word content.

Category: egtabites

Date: 8 December 2017

Category: EU News

Date: 16 November 2017

This week’s egtabite shows how radio campaigns’ effectiveness can be improved significantly by adapting the creative to the emotional state of the listeners in the given time of the day/week.

Category: egtabites

Date: 10 November 2017

This week’s egtabite features a very creative non-spot campaign from RTÉ for Red Bull that developed into long term partnership delivering great results year on year.

Category: egtabites

Date: 13 October 2017

egta compilation of the e-commerce sector investment in media and top e-commerce advertisers on radio

Category: Requests

Date: 10 October 2017

This week’s egtabite illustrates the power of radio to influence its listeners behaviour and its ability to be a force for good. We bring you a case that raised awareness of the important issue of safe driving.

Category: egtabites

Date: 29 September 2017

This week's egtabite features an innovative approach to launching a new smartphone with a creative combination of radio, online and brand activation. Samsung, telecom provider KPN, and radio station 538 joined forces to make the launch of the newest Galaxy S8 smartphone a success in terms of media visibility, store traffic and brand preference.

Category: egtabites

Date: 15 September 2017

The morning show of UK station Absolute Radio has been sponsored by Wickes, a major DIY retailer serving homeowners and the building trade, since 2011. By working in close collaboration, the station, its on-air personalities and the advertiser have found new and engaging ways to weave the brand into the morning show, keeping the long-running campaign fresh with a series of ear-catching ideas.

Category: egtabites

Date: 2 June 2017

Click here to download.

What's included in this report?

» An overview of the key functionalities of more than 60 radio aggregators and other online audio services.
» The strategies available to radio broadcasters and their sales houses with regard to online radio aggregators.
» Classification of the different types of online radio aggregator currently available to listeners and their innovative features.
» The business models, revenue sources and advertising formats deployed by online radio aggregators.
» Analysis of how online radio aggregators offer both advantages and challenges for broadcasters.
» A look at the relationship between aggregators and radio broadcasters, including a legal case study involving one of Europe's most popular platforms.
» Market-by-market overviews based on insights from egta members.

Category: egta insights

Date: 1 June 2017

For this week’s spotlight on innovation, egtabites is taking a closer look listen to Amazon’s Alexa ecosystem. Voice-activated, artificial intelligence assistants – such as Alexa – have the potential to be a truly transformative technology. And, as they exist primarily in a world of sound rather than vision, they offer radio some very interesting possibilities for the future.

While earlier voice-activated assistants, such as Apple’s Siri and Microsoft’s Cortana, have relied heavily on the screen as primary interface, Alexa employs audio for both stimulus and response. This is a challenge for brands, which have traditionally focussed on visual communication, and a great opportunity for radio – a medium that has refined the skilful use of audio to an art over the years.

“Tell me more, Alexa!”

Category: egtabites

Date: 19 May 2017

Overview of the development of podcast monetisation across European markets.

Category: Requests

Date: 18 May 2017

This week, egtabites indulges in a little Swedish cuisine – with big results. The Creative Lab at IP, the leading sales house for private radio stations in Belgium’s Francophone region, developed an impactful, tasty campaign for IKEA, one that mixed the DNA of the advertiser and station together like never before.

500 lucky radio listeners were invited to enjoy a record-breaking breakfast in the town of Spa, at the pleasure of Sweden’s most famous retailer.

Category: egtabites

Date: 5 May 2017

Category: egtabites

Date: 28 April 2017

This week’s egtabite illustrates how radio and social media compliment and amplify each other. The Finnish youth-oriented station Loop, launched by Nelonen Media, worked hand-in-hand with the major confectionery company Fazer to launch a campaign that would run simultaneously on air and on social media, engaging Loop’s fans and listeners.

Category: egtabites

Date: 7 April 2017

This week’s egtabite brings you compelling evidence of radio advertising’s perfect partnership with quick service restaurants (QSR), a sector commonly referred to as fast food restaurants in Europe.

Research presented by Pierre Bouvard, Chief Insights Officer at the American radio company Cumulus/Westwood One, identifies the close match between the profiles of heavy radio listeners and frequent QSR consumers, the alignment of radio’s peak listening period with the parts of the day that see the heaviest QSR footfall, and the 3:1 ROI radio advertising delivers for quick service restaurants.

Category: egtabites

Date: 24 March 2017

Alexa, and other similar services such as Google Home, may not have come to your market at scale yet, but voice-controlled technology is becoming increasingly important. As these innovations start to bring more and more marketers’ attention – so long focused on the visual world – back to audio, this is an opportunity radio cannot afford to miss!

Category: egtabites

Date: 10 March 2017

The Russian ad agency Voskhod came up with a smart way to talk to consumers in hard to reach places: take over their car FM radios and spread a message about the exceptional quality wireless Internet coverage offered by the telecoms firm Motive.

Category: egtabites

Date: 24 February 2017

To provide you with inspiration and benchmark, this compilation includes examples of numerous pieces of research with wide variety of methodologies (consumer panels, surveys, math modelling, clients’ data etc).

Category: Requests

Date: 17 February 2017

Category: Press releases

Date: 13 February 2017

As the audience of online radio continues to grow, media buyers and planners are demanding proof of the effectiveness of their digital audio campaigns. RMS, the German audio sales house, has a long history of research proving the power of FM radio, and to meet the demands of its clients for convergence research, the company has developed a new tool called RMS AUDIO TOTAL Tracker. This analyses the effectiveness of campaigns delivered to three different groups of listeners: FM radio exclusive listeners, online audio exclusive listeners and those who listen to both (mix listeners).

Category: egtabites

Date: 10 February 2017

This week’s egtabite showcases the Value of Advertising study - the first-ever EU-wide report to isolate the economic and social contribution of advertising - highlights its ability to drive economic growth across the EU. The study has identified a multitude of benefits generated by advertising, to the overall economy, jobs and to civil society. Using econometric modelling, it found that advertising contributed nearly 6m jobs across the EU and 4.6% of total GDP.

Category: egtabites

Date: 3 February 2017

egta overview on data strategies for Radio.

This report is designed to help radio broadcasters and their commercial departments better understand today's data and digital advertising ecosystem. It offers both practical advice and recommendations as well as insights on the technologies and processes that can deliver more advanced audience targeting and enrich the value of audio advertising inventory.

Click here to download.

Category: egta insights

Date: 1 February 2017

egta collected an overwiev of collecting societies in various countries which are responsible for royalty distribution and music licensing deals for online audio. Compilation also includes overview of fees for various categories like simulcast, on-demand, podcasts etc.

Category: Requests

Date: 23 January 2017

Today’s egtabite is about a campaign created by Urban Media for a young Irish food company – Boutique Bake – which successfully proved just how effectively radio and digital can work together to build a brand, generate awareness and boost sales.

Category: egtabites

Date: 16 December 2016

Var, the sales house for Flemish-language public TV and radio in Belgium, recently launched a campaign called Digital sounds better with audio that aims to attract online e-marketing clients such as e-commerce and app developers, to radio. The main argument for pure players like online shops to include radio in their media mix is that radio is proven to add value when combined with online campaigns on social media or targeted mailings. Numerous pieces of research show that people often surf online while listening to radio (especially at work), which gives radio a great opportunity to generate immediate call to action.

Category: egtabites

Date: 2 December 2016

This week’s egtabite features Radiocentre’s newly launched research project, which demonstrates radio’s distinctive and effective role within the marketing mix. Indeed, the research indicates that radio can improve the cost effectiveness of brand campaigns by 20%.

Category: egtabites

Date: 18 November 2016

In this week’s egtabite we would like to highlight a case from Puerto Rico that demonstrates how to adapt an existing marketing concept of a visual FMCG campaign to radio in a unique and medium specific way, while amplifying TV and digital, and building a strong case for radio as an advertising platform.

Category: egtabites

Date: 4 November 2016

This week, egtabites heads into the relatively uncharted territory of podcast advertising, with a case that provides some answers to that often-asked question – how can we make the most of the advertising opportunities around podcasting’s growing audience?

Swedish broadcaster MTG Radio brought together a pair of influential podcasters with a forward-thinking advertiser to conduct a successful native audio advertising campaign.

Category: egtabites

Date: 7 October 2016

It’s back to the future for this week’s egtabite, as we showcase the evolution of REGIOCAST’s Radio.likemee app – first featured in egtabite No. 87 – into an effective brand platform for advertisers.

Category: egtabites

Date: 9 September 2016

egta compilation of radio case studies - promotion of radio as a medium (B2B). Examples of awards, industry initiatives, B2B events, apps, studies. Additional cases available here: http://bit.ly/egta_collections_promotion

Category: Requests

Date: 1 August 2016

To end the season, this week’s edition offers you a handy compilation of all the radio egtabites published since the beginning of 2015.

Category: egtabites

Date: 15 July 2016

A new study from IP Radio – a first of its kind for the southern part of Belgium – offers compelling evidence of radio’s effectiveness as an advertising medium.

Category: egtabites

Date: 1 July 2016

Radiocentre, the industry body for UK commercial radio, came up with a "personalised" radio campaign that sought to persuade a range of marketers to invest more in radio and to see radio differently. Sharing this case with you is part of our ongoing initiative to spread great cases studies about the power of radio advertising - Share the Radio Love!

Category: egtabites

Date: 3 June 2016

egta survey looking at business intelligence and analytics tools used by TV and radio sales houses, including information on results and benefits from using those tools.

Category: Requests

Date: 1 June 2016

This week, egtabite brings you a cross media, programmatic advertising campaign involving radio ... but in an unusual way. The campaign used radio spots for the Netherland’s largest insurance provider to trigger synchronised digital out-of-home (DOOH) advertising: drivers who were likely exposed to the audio messaging were therefore also reached by the visual creative when they were in close proximity to the DOOH billboards.

Category: egtabites

Date: 20 May 2016

This week’s egtabite returns to one of marketing’s fundamentals – the enduring ability of strong radio brands to provide great uplift to their sponsorship partners.

The Belgian sales house RMB conducted a post-test analysis of sponsorship around the NRJ In The Park music festival, which quantified the positive impact of sponsorship across a number of marketing KPIs.

Category: egtabites

Date: 22 April 2016

This example features a case from the US, with new research demonstrating radio’s effectiveness, its ability to accelerate TV advertising and the relatively low cost per awareness – a measure of media efficiency – of radio compared to television. This case was reported by Pierre Bouvard, CEO of Cumulus Media and Westwood One, in a recent blog piece.

Category: egtabites

Date: 25 March 2016

Atresmedia – one of Spain’s leading broadcasters, which includes the channels Antena 3, Nova and Mega in its portfolio – proactively searches for solutions to promote TV’s power and the medium’s advertising effectiveness to the market. In February 2016, the sales house Atresmedia Publicidad and Tres14 Research conducted a study to expose the ROI of television for one of TV’s biggest advertising sectors, the premium automotive industry.

Category: egtabites

Date: 18 March 2016

The South African market is dominated by the state broadcaster while private stations are mostly regional. One of YFM’s main challenges is how to remain top-of-mind for clients and agencies when they decide on a media plan. Step one was YFM’s decision to sponsor the radio category of The Loeries (creative awards similar to the Cannes Lions) for three years in a row, which delivered exposure amongst creative agencies. Step two was to build on this exposure – YFM invited creative agencies to submit their ideas for a campaign and offered to produce the best creations and put them on air. The objective was to position YFM as a platform that allows the expression of creative ideas that are not feasible with other media. The long-term goal was of course to increase advertising revenue.

Category: egtabites

Date: 11 March 2016

This  egtabite is all about the connection between great content and increased advertising revenues ... and, of course, how radio can make the world a better place! Rai Radio 2, the Italian public broadcaster’s station specialised in talk programming and popular music, is home of the long running show Caterpillar. This show, powered by its charismatic presenter Filippo Solibello, has developed a distinctive voice around sustainability and environmental issues, making it a very attractive platform for major brands. The station, supported by its sales house Rai Pubblicità, attracts significant additional advertising revenues each year through two highly successful initiatives.

Category: egtabites

Date: 26 February 2016

egta celebrates World Radio Day on 13 February 2016.

Category: Press releases

Date: 13 February 2016

To celebrate the World Radio Day 2016 and radio’s power as a marketing platform, egta takes a look at the marketing trends shaping this year and identifies how radio innovates along with marketers’ priorities. Via a series of pioneer case studies and in an infographic, we bring you the best of radio innovation from around the world at a glance.

Category: egtabites

Date: 12 February 2016

Category: egtabites

Date: 5 February 2016

This report sets out the changing landscape of online audio and explores the new audience measurement techniques that are being applied to the medium. Sample-based and census-level measurement methodologies are being deployed to measure online audio listening, in some cases in combination to provide a holistic view of the audience across analogue and digital channels. So-called hybrid methodologies, which link sample and census data together, are in their infancy, with the first such project launched in Germany in late 2015. This report also highlights developments in France and the US, featuring interviews with a number of leading experts in the field.

Category: egta insights

Date: 29 January 2016

Category: egtabites

Date: 29 January 2016

• A leading radio group created a highly successful advertising campaign for a major FMCG brand
• Sales of the brand increased significantly
• The client, Mondelēz, continues to invest in radio
• This compelling case has helped increase radio’s share of FMCG budgets from 1.8% to 4.2%

Category: egtabites

Date: 15 January 2016

The first egtabite of 2016 looks at a major development in measuring and understanding television viewing beyond the traditional TV set: detailed, high quality online viewing ratings as delivered by a hybrid measurement methodology in the Netherlands. SKO (Stichting KijkOnderzoek) – the JIC responsible for TV audience measurement in the Netherlands – has become the first organisation in the world to combine panel and census data to produce online video ratings. For the first time, the market has access to reliable information about not only the size of the audience watching shows online, but also demographic data about those viewers.

Category: egtabites

Date: 8 January 2016

egta compiled examples of research focused on the consumption of audio

Category: Requests

Date: 1 January 2016

Category: egtabites

Date: 11 December 2015

egta collected an overwiev of collecting societies in various countries which are responsible for royalty distribution and music licensing deals. Compilation also includes details on tarifs in several countries.

Category: Requests

Date: 3 December 2015

This week’s egtabite showcases Chameleon – a multimedia entertainment portal created by the leading radio broadcasters of Russia and Turkey. Chameleon brings something completely new to the Russian radio landscape, featuring a unique blend of radio heritage, video and editorial content in a slick and attractive platform that adapts responsively to work on the screen of any connected device.

Category: egtabites

Date: 27 November 2015

Category: egtabites

Date: 13 November 2015

Category: egtabites

Date: 30 October 2015

egta comipled a series of examples of sales presentations used to present  sales houses to new clients and partners via email.

Category: Requests

Date: 20 October 2015

Category: egtabites

Date: 16 October 2015

Category: egtabites

Date: 9 October 2015

Category: egtabites

Date: 2 October 2015

Category: egtabites

Date: 25 September 2015

European Commission has opened a consultation on online platforms, cloud & data and liability of intermediaries.

Category: EU News

Date: 24 September 2015

Category: egtabites

Date: 18 September 2015

Perception vs. reality: what’s holding radio back? Radio advertising achieves outstanding results. It does so at large scale and at low cost compared to many other communication platforms. But the ad industry continues to undervalue radio’s potential, and a big part of that may be down to inaccurate perception on the part of advertisers themselves.

Category: egtabites

Date: 4 September 2015

These surveys compile information about the different software solutions and technologies used by radio sales houses to manage inventory, transact sales, and for other functions.

Category: Requests

Date: 7 August 2015

European Commission has published a draft energy efficiency labelling regulation.

Category: EU News

Date: 15 July 2015

This week’s idea worth sharing closes the series on a positive note, before the egtabites go on a summer break: Goodvertising seeks to make a difference in the advertising world. egta carried out an interview with the man behind this praiseworthy initiative, Thomas Kolster.

Category: egtabites

Date: 3 July 2015

egta has compiled a series of useful cases on how radio can help boosting web activities.

Category: Requests

Date: 1 July 2015

Category: egtabites

Date: 26 June 2015

Category: egtabites

Date: 19 June 2015

Category: egtabites

Date: 12 June 2015

Category: egtabites

Date: 29 May 2015

Category: egtabites

Date: 8 May 2015

Category: egta insights

Date: 1 May 2015

Category: egtabites

Date: 17 April 2015

Category: egtabites

Date: 20 March 2015

Category: egtabites

Date: 6 March 2015

Category: egtabites

Date: 20 February 2015

Category: egtabites

Date: 13 February 2015

This week’s egtabite features research that was presented during the 2015 egta Radio Market Intelligence Meeting in Vienna. iHeartMedia – the USA’s largest radio broadcaster – conducted a study on how the brain responds to audiovisual advertising messages in partnership with Neuro-Insight, a leading neuromarketing firm.

Category: egtabites

Date: 6 February 2015

This week, the egtabite explores radio’s emergence onto the latest smart device that is currently changing the way people access and interact with content – the Android Wear-enabled smart-watch. Making radio listening on the move even easier, the UK’s Radioplayer has added this new platform to its existing desktop player and mobile apps, ensuring radio continues to deliver a cutting edge experience wherever and however people want to tune in to their favourite stations.

Category: egtabites

Date: 23 January 2015

Category: egtabites

Date: 12 December 2014

With the proliferation of digital media outlets and thus new ways to spend marketing budgets, clients demand reliable ROI indicators for their campaigns. The need to go beyond the traditional media KPIs to determine the real impact of marketing requires mix modelling analysis that can prove the power of TV in terms of sales and profits.

Category: egtabites

Date: 5 December 2014

Category: egtabites

Date: 28 November 2014

The new digital era and the increasing adoption of programmatic methods have opened up new inventory and exposed new revenue streams for broadcasters. “Programmatic” became a new buzz word and broadcasters face pressures to quickly adapt to new automated advertising technologies. In this week’s egtabite we would like to showcase one of the latest examples of a broadcaster joining forces with a technology provider to face the challenge of programmatic.

Category: egtabites

Date: 21 November 2014

Category: egtabites

Date: 14 November 2014

Radio. It’s a Love Thing, launched by trade body Commercial Radio Australia (CRA), provides an umbrella campaign that positions radio as a medium of the future, supported by an exclusively-written song, comprehensive, multi-phased research and a content-rich online platform to help advertisers, media agencies and the wider radio industry to understand the medium’s effectiveness.

Category: egtabites

Date: 31 October 2014

Category: egtabites

Date: 17 October 2014

Category: egtabites

Date: 3 October 2014

In today’s competitive media environment it is more important than ever to be closely in contact with clients and create as many touchpoints with them as possible. In this spirit Sky Radio Group, Netherlands (SRG) developed an easily accessible tool - SRG update app, which serves not only for marketing and sales purposes but also as a promotional tool for Sky Radio Group’s portfolio of media. The app is aimed at clients – agencies and advertisers - by delivering directly to their hands, up-to-date listening figures, alongside rate card information for the popular stations Sky Radio and Radio Veronica, classical music station Classic FM, innovative online audio platform MYradio and the group’s online display advertising.

Category: egtabites

Date: 19 September 2014

Category: egtabites

Date: 12 September 2014

Category: egtabites

Date: 20 June 2014

Category: egtabites

Date: 6 June 2014

Category: egtabites

Date: 9 May 2014

egta compiled information about the use of Shazam in radio ads together with some examples.

Category: Requests

Date: 29 April 2014

Category: egtabites

Date: 25 April 2014

Category: egtabites

Date: 11 April 2014

Category: egtabites

Date: 28 March 2014

Category: egtabites

Date: 14 March 2014

Stemming from the belief that the only limit to those who love binge viewing their favourite television series and movies is sleep, the French pay-TV operator Canal+ launched an innovative campaign to advertise its “all you can watch” VOD service – CanalPlay. The platform offers a large portfolio of content available anytime, anywhere on most devices, for €7 a month and is equally available to non-subscribers of Canal+. With the help of creative agency Buzzman, Canal+ came up with the idea to create a unique coffee brand – Insomny – that would promote their VOD service as well as attract new subscribers.

Category: egtabites

Date: 7 March 2014

Category: egtabites

Date: 28 February 2014

As we are sure you are aware, 13th February was World Radio Day, and provided us with an opportunity to remind the world of this great medium and all its strengths: its ability to reach a huge and engaged audience, its exceptional offer to advertisers, its creative power and its potential to innovate for the listeners of today and tomorrow. In this week’s egtabite we share a creative concept to promote radio. In the framework of World Radio Day, egta decided to highlight one specific feature of radio - its ability to give each listener a unique experience within the theatre of the mind, whilst at the same time econveying messages to millions of people simultaneously via one of the few truly mass media available to marketers.

Category: egtabites

Date: 14 February 2014

A unique spot delivery platform and format… 100% HD: D-Mat. Ever since 2007, when our members started to abandon the ads tape delivery method and switched instead to dematerialised solutions, egta has closely followed the development of spot delivery methods. In this week’s egtabite, we would like to draw your attention to the developments of the Belgian market, the first European country to broadcast exclusively in HD dematerialised spots since January 2014.

Category: egtabites

Date: 7 February 2014

Into the golden era: egta's President and Board deliver insights on the future of the television and radio advertising industry. This week’s egtabite fully encompasses the ethos of an ‘idea worth sharing’ and in fact includes many ideas worth spreading! In the first weeks of 2014, the egta team read many press articles by industry movers and shakers offering opinion pieces and forecasts for our industry's future. We decided it was time for egta and its board members to make their voices heard and put forward their views on the evolution of television and radio in 2014 and beyond.

Category: egtabites

Date: 31 January 2014

The topic of this week’s egtabite - Get it on the Radio - is the name of an innovative B2B campaign by Var, the sales house for public radio in the north of Belgium. The campaign took place during November and December last year, and it promoted the main strengths of radio in a fun and catchy way across several media, including radio, online and print. How to best convince advertisers, media agencies, partners and potential advertisers of the power of radio? Var’s answer was to take strong facts that support radio as a medium and turn them into an attention-grabbing audiovisual campaign. The idea was to create a funky song that promotes the main virtues of radio together with a retro pixel animation video and other visuals.

Category: egtabites

Date: 23 January 2014

Category: egtabites

Date: 17 January 2014

egta's compilation on on wide-ranging (media) questionnaires

Category: Requests

Date: 1 January 2014

In 2007 popular Belgian musicians Alec Mansion and Thom Dewatt wrote and performed a 30-second jingle called “La cuisine de ma vie” (The kitchen of my life) for the kitchen brand eggo. This jingle has since become strongly associated with the eggo brand due to it being used in all their TV and Radio spots.

In early 2013 the authors decided to turn this jingle into a real full length song entitled “La chanson de ma vie” (The song of my life). This song was then made available on YouTube and iTunes and played on radio stations - including the most popular station for the French-speaking part of Belgium, Bel RTL - for several weeks.

Category: egtabites

Date: 29 November 2013

As of September 2013, four of the leading actors in broadcast and online radio in France have joined forces and launched a joint offer to monetise digital audio in France: Adiopack.

Adiopack enables all four platforms involved to be monetised simultaneously, presenting clients with a single tool to purchase a broad digital campaign.

Category: egtabites

Date: 15 November 2013

For the past month, Spanish audiences have witnessed the combined efforts of the whole advertising industry united behind the first initiative of its kind: “Publicidad Sí!” (“Yes to advertising!”). A total of 32 Spanish companies that represent the advertising industry have joined this platform, which also benefits from €1.7 million worth of advertising space that has been contributed by different sales houses (TV, online, outdoor and radio).

Category: egtabites

Date: 8 November 2013

The High Potential Talent Award, supported by the sales house Var, both gave the spotlight to young media planners and placed the radio commercial at the heart of campaign planning. Whilst many national and international awards focus on creativity and big ideas, the role of the media planner – especially at junior levels – can be neglected. The High Potential Talent Award seeks to address this, as well as to place the focus on the individual rather than the media agency.

Category: egtabites

Date: 25 October 2013

This week’s egtabite brings you an exciting new idea worth sharing from the Radio Advertising Bureau (RAB) in the UK: Snapshots, an online behavioural planning tool to help demonstrate the reach and success of radio campaigns.

Category: egtabites

Date: 27 September 2013

As media-multitasking – the use of multiple devices at the same time – becomes increasingly common, Lagardère has become the first publisher to create a true second-screen companion app for radio. The smartphone and tablet app Europe 1 Check, developed for Lagardère’s flagship French radio station, enhances the listening experience and delivers exclusive offers and content synchronised in real-time to listeners.

Category: egtabites

Date: 13 September 2013

Creativity in radio advertising matters! The evidence suggests that good creativity leads to better efficiency and satisfied clients, so we are delighted to highlight the work of Qgroup (Belgium) and Q-music (Netherlands) in support of radio advertising creativity, with a special focus on a book launch and workshop for the Belgian market.

Category: egtabites

Date: 24 May 2013

A radio campaign for Reckitt Benckiser made full use of radio’s flexibility as an advertising platform to target a campaign for the flu and sore throat remedy Dobendan Strepsils. By using this strategy at the beginning of the flu season, the Dobendan brand significantly expanded its market position, as demonstrated by AS&S Radio’s analysis.

Category: egtabites

Date: 10 May 2013

This week’s egta bite is inspired by our recent workshop, kindly hosted by Var, that focused on creativity in radio advertising. Since we heard many inspiring and great ideas that all underlined the importance of creativity for radio advertisement, we decided to share five of them with you and hopefully spark your own creative concepts.

Category: egtabites

Date: 26 April 2013

Brand Days places the spotlight on a brand or product throughout a day, using a variety of creative integrations and ensuring full transfer of the listener’s trust in their station to the brand that is being promoted or celebrated.

Category: egtabites

Date: 12 April 2013

A new initiative from France caught our eye as a particularly interesting way to engage radio’s creative partners: The BATTLE RADIO FACTORY is the first inter-agency competition for the creation of radio advertising in France.

Category: egtabites

Date: 1 March 2013

This document offers a non-exhaustive list of awards, all of which are either dedicated to radio or include radio as a category, which can be used to find inspiration and examples of excellent practice.

Category: Requests

Date: 1 March 2013

Case study Sky Plus Estonia – remarkably high interaction

One broadcaster that has been incredibly successful in developing its social media strategy is the Estonian station Sky Plus. What stood out for us was the exceptionally large number of interactions Sky Plus has with its audience in a market that has relatively low penetration of Facebook users in comparison to markets such as France, Sweden, the UK or Belgium.

Category: egtabites

Date: 15 February 2013

We would like to bring to your attention a groundbreaking initiative launched in the Belgian market this past Wednesday January 15th:  M.E.D.I.A. “Our Media Environment Deserves Ideas and Ambition”. This initiative was jointly launched by UMA, the Belgian Association of Media Agencies and the R12, an unofficial group which gathers 14 media sales houses that represent 90% of all media investments in Belgium and includes not only all of our egta members: IP Belgium, Q Group, RMB, SBS Belgium, Vmm and the Var) but also sales houses from other media.

Category: egtabites

Date: 1 February 2013

This compilations includes data on compulsory messages on radio in Europe.

Category: Requests

Date: 1 June 2010

This compilation includes a wide selection of radio stations' names, formats and slogans from Europe.

Category: Requests

Date: 1 April 2010

Category: Topics

Category: Topics

Category: Topics

Category: Topics

Category: Topics

Category: Topics

Category: Topics