COMPANY PROFILE
WideOrbit
AboutWideOrbit is the leading provider of advertising management technology for cable networks, local television stations and radio stations. More than 3,000 broadcasters and networks - including 69% of US commercial TV stations and 17 of the top 50 cable networks by viewership - leverage WideOrbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels, and extend their business across distribution platforms. WideOrbit is headquartered in San Francisco with offices across the United States as well as in London, Paris, and Gothenburg, Sweden.
White papers & Videos
The Power and Potential of Programmatic TV
***
Sizzle Reel: WideOrbit Company presentation
Interview with CEO Eric Mathewson on Programmatic TV
Presentations given at egta's events
Managing the advertising business: from traditional media models to the any time and any device automated future - IT Users Fair TV, Brussels, 10 December 2014
Managing the Advertising Business: From traditional models to the automated future - egta AGM 2015 - Budapest, 21 & 22 May 2015
WO Programmatic Digital
General Information
WO Programmatic Digital enables programmatic sales of display, mobile, video, native and streaming audio inventory. Our solution helps publishers optimize yields by creating a fair marketplace for buyers and sellers and eliminating inefficient, silo-based trading.
Specifications/compatibility requirements
Display, mobile, video, native and streaming audio inventory to sell programmatically
Characteristics differentiating this product/service from others available on the market
WO Programmatic Digital enables programmatic sales of display, mobile, video, native and streaming audio inventory. Our solution helps publishers optimize yields by creating a fair marketplace for buyers and sellers and eliminating inefficient, silo-based trading.
Specifications/compatibility requirements
Display, mobile, video, native and streaming audio inventory to sell programmatically
Characteristics differentiating this product/service from others available on the market
- Optimize yields with user-level dynamic floor pricing
- Remove inefficient silos with header bidding
- Enable flexible campaign delivery
- Creative management, date, time and audience behavior, to optimize inventory by audience segment.
WO Digital Hub
General Information
WO Digital Hub manages the entire ad sales cycle from opportunity and order to invoice and analysis. Our solution is perfect for publishers with multiple ad servers, outlets and properties, who need to track orders, order lines and traffic across multiple systems. Sales, ad ops and finance can unite on a single solution to simplify complex workflows, increase efficiency and drive revenue growth.
WO Digital Hub's order management system unifies the evolving business needs of print and digital publishers.
Specifications/compatibility requirements
SaaS based. Compatible with industry standard databases via API and ETLs.
Characteristics differentiating this product/service from others available on the market
WO Digital Hub manages the entire ad sales cycle from opportunity and order to invoice and analysis. Our solution is perfect for publishers with multiple ad servers, outlets and properties, who need to track orders, order lines and traffic across multiple systems. Sales, ad ops and finance can unite on a single solution to simplify complex workflows, increase efficiency and drive revenue growth.
WO Digital Hub's order management system unifies the evolving business needs of print and digital publishers.
Specifications/compatibility requirements
SaaS based. Compatible with industry standard databases via API and ETLs.
Characteristics differentiating this product/service from others available on the market
- Simplify ad sales operations
- Increase efficiency across the entire organization
- Drive revenue growth
- Integration with WideOrbit Traffic, DFP, Frewheel.
WO Media Sales
General information
Take Control of the sales process.
WO Media Sales helps TV ad sales get business done. Our sales management solution empowers teams with a full suite of tools for sales proposals, inventory, audience reach, delivery metrics and analysis. Integration with WO Traffic syncs inventory and account information in real time, making it easy for sales teams to work efficiently and close more business.
Specifications/compatibility requirements
SaaS based. Compatible with industry standard databases via API and ETLs
Characteristics differentiating this product/service from others available on the market
- 100% Integrated with WideOrbit Traffic. Nielsen data.
- Create proposals addressing multiple properties, markets and media types on a single order
- Generate demos, books, programs and rates on the fly
- Post orders from anywhere that update avails in WO Traffic in real time
- Monitor the deal pipeline to ensure stations meet budget expectations
WO Programmatic TV
WO Traffic
WO Analytics
WO Automation for Radio
CATEGORIES
CONTACT DETAILS
CLIENTS CASES
