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Advertising helps European citizens make informed decisions on the vast array of products and services available to them across the European market. To that extent, it is a central element in the establishment of an efficient single market, and it deserves much attention from European institutions. The business of television and radio advertising sales houses is consequently directly impacted by EU regulations.

The Audiovisual Media Services Directive

Media convergence

Data protection and online behavioural advertising

Advertising for alcoholic beverages

Advertising for HFSS food products

During the last few years, the debate on the rising level of obesity across Europe has provoked calls for restrictions on the advertising of foods high in fat, salt and sugar that are particularly directed at minors.
In the context of the reiterated acknowledgment by European Institutions of the role played by self-regulatory mechanisms in this field, egta has engaged in numerous initiatives aimed at strengthening food advertising self-regulation and, in turn, demonstrating the effectiveness of the industry’s initiatives in responding to the obesity challenge.
Through its commitments to the European Platform on Diet, Physical Activity and Health, egta television members have devoted airtime to healthy lifestyle campaigns on TV and published its Interpretative Guidelines on the ICC Framework for Responsible Food and Beverage Marketing Communication. This publication addresses egta member professionals in charge of screening advertisements with the aim of helping them to better understand the most commonly used self-regulatory codes on food advertising and to equip them with concrete suggestions on how to call more frequently on the support of national self-regulatory organisations.
In fact, the belief in responsible advertising and the added-value of self-regulation as a means of delivering high-level of consumer protection are two cornerstones of egta membership.
Food & beverage advertising to children, overview of regulation and self-regulation in the EU - document available upon request. Please contact the egta team.

Advertising for pharmaceutical products

Ban on advertising for tobacco products and rules on electronic cigarettes

Compulsory information and warning messages in advertising

Online gambling advertising

Must carry and retransmission fees

CO2 labelling for cars

17 slides that every marketer should know about TV


About us

The reference centre for audiovisual advertising sales houses


egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

Contact us


Rue Washington 34 / boîte 2
1050 Brussels (Belgium)
Tel.: + 32 2 290 31 31