Advertising helps European citizens make informed decisions on the vast array of products and services available to them across the European market. To that extent, it is a central element in the establishment of an efficient single market, and it deserves much attention from European institutions. The business of television and radio advertising sales houses is consequently directly impacted by EU regulations.
The Audiovisual Media Services Directive
Data protection and online behavioural advertising
Advertising for alcoholic beverages
Advertising for HFSS food products
During the last few years, the debate on the rising level of obesity across Europe has provoked calls for restrictions on the advertising of foods high in fat, salt and sugar that are particularly directed at minors.
In the context of the reiterated acknowledgment by European Institutions of the role played by self-regulatory mechanisms in this field, egta has engaged in numerous initiatives aimed at strengthening food advertising self-regulation and, in turn, demonstrating the effectiveness of the industry’s initiatives in responding to the obesity challenge.
Through its commitments to the European Platform on Diet, Physical Activity and Health, egta television members have devoted airtime to healthy lifestyle campaigns on TV and published its Interpretative Guidelines on the ICC Framework for Responsible Food and Beverage Marketing Communication. This publication addresses egta member professionals in charge of screening advertisements with the aim of helping them to better understand the most commonly used self-regulatory codes on food advertising and to equip them with concrete suggestions on how to call more frequently on the support of national self-regulatory organisations.
In fact, the belief in responsible advertising and the added-value of self-regulation as a means of delivering high-level of consumer protection are two cornerstones of egta membership.
Food & beverage advertising to children, overview of regulation and self-regulation in the EU - document available upon request. Please contact the egta
Advertising for pharmaceutical products
Ban on advertising for tobacco products and rules on electronic cigarettes
Compulsory information and warning messages in advertising
Online gambling advertising
Must carry and retransmission fees
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