Josh Loebner
Global Head of Inclusive Design
Wunderman Thompson

“There are still gaps across the board when it comes to accessibility… it tends to fall back to a technological solve as opposed to being seen as a gateway to creativity. Oftentimes, accessibility defaults to a technology conversation… but it can and should be a part of every single asset developed by advertisers and marketers… We have opportunities to elevate disability to something that is a rhythmic drumbeat across all projects.”

Taide Guajardo
Chief Brand Officer Europe
P&G

“The advertising and media industry have the power and the obligation to let all people access content, including the advertising that shapes their choices – it is time we join forces for growth and for good.”

“Our ambitious is 100% accessible advertising by 2025… we have to drive awareness, that’s the starting point, then the publishers, advertisers and agencies will get equipped… My dream is that this becomes the default, that you have to opt out rather than opt in.”

Raja Rajamannar
Chief Marketing & Communications Officer
Mastercard

“It’s the responsibility of marketers and media to leverage the power of their networks to promote inclusivity at scale… By innovating with access and ease in mind, we strive to provide equal opportunity for all to benefit in our digital world.”

Conny Braams
Chief Digital and Commercial Officer
Unilever

“Advertising must not only represent but also reach all consumers – including the one billion people worldwide who have disabilities. It’s not only the right thing to do – there is a clear business case too. The economics of inclusion is indisputable. The spending power of people with disabilities is estimated to be $8 trillion USD. It’s therefore paramount that all media channels enable access services for advertising content.”

Chris Goldson
Director of Commercial Marketing & Pitch Development
ITV

“If you look at the role of TV, our job it to communicate with the nation… we are in the business of people. Accessibility on content is right thing for us to be doing and it shoud be the same for advertising … we are in a position where we can help advertisers navigate accessibility, as we are already doing it on TV content.”

David Padmore
Director of Accessibility
ITV

“At ITV, we are trying to embed accessibility into everything that we do. That takes two forms: making sure there are no barriers to accessing ITV independently and fully… and making sure there are access services like audio description, subtitles and sign languages across all of our content.”

Laurent Bliaut
Deputy Director General
TF1 Pub

“The TF1 Group has long promoted and worked towards greater access to its content for all audiences. Thanks to the knowledge and the capacity we acquired from broadcasting content with audio description, we were able to provide audio description on advertising too. Accessibility is a priority for TF1 Pub and we aim to continue working with industry partners to ensure greater accessibility on TV advertising.”

Stephan Loerke
Chief Executive Officer
WFA

“The WFA is committed to advancing Diversity, Equality and Inclusion across our industry and across society more broadly. That’s why we welcome this initiative by EGTA to highlight best practices in making advertising as accessible as possible. It is our responsibility as an industry to ensure our content is representative of everyone in society, but we also need to make it accessible to everyone, irrespective of their different abilities. Nobody should be left out.”