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figure 05:
comparative data under cati & PPM in Sweden
40
50
60
70
80
0
10
20
30
Source: PPM 120820-121014, CIATI IV-2012
200
0
50
100
150
P4
Public radio (SR)
P1
Radio total
P3
Mix Megapol
RIX FM
Commercial radio
Bandit Rock
Rockklassiker
NRJ
P2
Radio total
Public radio (SR)
P4
Commercial radio
Mix megapol
RIX FM
P1
P3
Rockklassiker
Bandit Rock
NRJ
P2
TSL
(min)
CATI 5 min
PPM 5 min
PPM 3 min
daily reach
(%)
CATI 5 min
PPM 5 min
PPM 3 min